23 Famous International Fashion Brands in Turkey

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In this article, you can find a list of 23 international fashion brands in Turkey.

When it comes to shopping, Turkey is an excellent destination. From luxurious brands to affordable ones, you can have an amazing shopping experience.

Apart from amazing Turkish fashion brands, you can also shop from the world’s most well-known international fashion brands in Turkey.

As a Turkish local and fashion expert, I also gave you general information about these stores and links to their online Turkish websites and official Instagrams.

If you’re ready, let’s begin and learn more about these brands!

1. Zara

From Zara’s Instagram

Zara is one of the most popular international fashion brands worldwide. Spanish fashion brand Zara is also a popular fashion brand in Turkey.

Zara shops have been in Turkey since 1998, and today there are 42 Zara stores in Turkey.

Zara has suitable clothes for people of almost every age. I believe it’s impossible to find what you are looking for in a Zara.

Zara’s accessories are especially very stylish and elegant. My wife loves their beautiful bags, shoes, jewelry, and perfumes.

Zara is a fast fashion brand that produces amazing clothes, yet on the negative side, I find their collection less durable than other fashion brands.

Click to check Zara Turkey’s online shop and official website.

2. H&M 

From H&M’s Instagram

One of the best Swedish fashion brands, H&M is also one of the Turkish locals’ favorite brands and is famous for its affordability.

I also love to shop from H&M, because it’s possible to find both budget and trendy clothes in H&M stores. 

H&M has 50 stores in Turkey, and its target audience is generally young people. However, I believe almost anyone can find a piece of clothing that appeals to them.

I like their shirts and sweaters. Their accessories are good, and they have a limited collection of shoes, yet I believe they are also worth looking at. 

For young people, there is the “Divided” collection in H&M, which presents a bit lower quality but is a cheaper option.

The divided collection is full of bright colors and unique and trendy designs.

Click to check H&M Turkey’s online shop and official website.

3. Bershka 

From Bershka’s Instagram

Bershka is also an internationally known fashion brand and one of the Inditex brands like Zara.

With 20 stores in Turkey, the Spanish fashion brand Bershka targets mostly young people.

Their casual clothes have been the favorites of young Turkish women for a long time.

Bershka follows the new trends and offers its customers good-quality and trendy clothes and accessories. 

Click to check Bershka Turkey’s online shop and official website.

4. Pull & Bear

With over 30 stores, Pull & Bear is another Spanish fashion brand in Turkey.

As part of the Inditex group, Pull & Bear has similar lines to her sister company Bershka and targets young customers. 

They are so similar to Bershka. For this reason, I usually mix their shops, and I can’t tell if I am in Bershka or Pull&Bear. 

Click to check Pull & Bear Turkey’s online shop and official website.

5. Lacoste

From Lacoste’s Instagram

Lacoste is a luxury brand that provides casual clothes to its customers. This brand has its own style with its iconic alligator logo.

In Turkey,  Lacoste has 40 stores, and most of them are located in shopping malls or on the high streets of metropolitan cities.

Because the founder of this brand was a tennis player named Rene Lacoste, Lacoste is generally known for its polo shirts. 

In Turkey, the Lacoste brand positions itself in luxury markets and has products for both young and older people.

Click to check Lacoste Turkey online shop and official website.

6. Tommy Hilfiger

From Tommy Hilger’s Instagram

Tommy Hilfiger is a world-famous premium and luxury brand that is mostly known for its cool American style. 

Tommy provides excellent quality products to its customers, and it is very popular, especially among the young generation.

In my generation and 1990s, wearing Tommy Hilfiger was a symbol of being wealthy. For this reason, the brand continues to be popular among the middle ages who happen to go to high school in the 1990s.

With over 43 Tommy Hilfiger stores in Turkey, the brand continues to provide casual and trendy clothes.

Click to check Tommy Hilfiger Turkey’s online shop and official website.

7. Stradivarius

From Stradivarius’s Instagram

Stradivarius is a very successful Spanish women’s clothing brand that is in the Inditex group.

Stradivarius is known for smart-casual designs, with over 30 stores in Turkey.

The brand is popular among business professionals and young people who follow the latest fashion trends.

Many of my lawyer friends buy their business attire from Stradivarius because they like to combine Stradivarius’s pieces with their formal business clothes.

Click to check Stradivarius Turkey’s online shop and official website.

8. Nike

From Nike’s Instagram

Nike was originally an athletic apparel company, yet the American brand also offers fashionable clothes.

Nike is a great choice that allows you to buy fashionable and sporty clothes. That’s why it won’t be fair only to see Nike as a footwear brand.

People of all ages buy Nike items from many Nike stores in Turkey. Additionally, you can also find Nike products in nearly every sports store. 

Click to check Nike Turkey’s online shop and official website.

9. Adidas

From Adidas Turkey’s Instagram

German Fashion brand Adidas is one of the greatest brands that offer athletic products. From footwear to stylish sportswear, you can find many fashionable products at Adidas.

Its international popularity can be easily seen in Turkey, as well. 

Just like Nike, you can find Adidas products in nearly every Turkish sports store.

Click to check Adidas Turkey’s online shop and official website.

10. Oysho

From Osyho’s Instagram

Oysho is another well-known and successful brand that is a part of Spanish fashion giant Inditex. 

Oysho is an underwear brand that offers high-quality products. Other than underwear, this store also offers plenty of stylish clothes. 

In Turkey, there are almost thirty Oysho stores. I find Oysho products high-quality and comfy at the same time.

If you are in need of sportswear, beachwear, or just casual and comfortable clothes, you can visit Oysho stores.

Click to check Oysho Turkey’s online shop and official website.

11. Armani

From Armani Exchange’s Instagram

Armani is one of the Italian luxury fashion brands. The world-famous fashion house, Armani, is also very popular in Turkey as well. You can come across an Armani store in many malls in Istanbul.

The perfumes, t-shirts, eyewear, clothes, and many other products of this brand are spectacular.

To buy the products of Armani online, you can visit websites like Beymen or Boyner.

In Turkey, you can check Giorgio Armani and Emporio Armani products on Beymen’s website.

12. Chanel

From Chanel’s Instagram

Chanel can be the perfect description of luxury and elegance. 

In Turkey, Chanel is one of the most preferred luxury fashion brands. On Bagdat Avenue, in Istanbul, there’s a beautiful Chanel store.

Chanel offers high-quality and stylish products, and also its cosmetics are very popular in Turkey. 

You can also buy perfumes and make-up products from Chanel on Sephora’s website.

You can check Chanel products on Sephora’s website or Chanel’s international website.

13. Yves Saint Laurent

From Yves Saint Laurent’s Instagram

Yves Saint Laurent is one of the most exclusive fashion brands. This high-quality brand’s target audience is young women.

In Turkey, Yves Saint Laurent’s perfumes are a popular choice.

There’s a Yves Saint Laurent in the Zorlu Center in Istanbul. Additionally, Beymen, Boyner, and Sephora sell Yves Saint Laurent fashion items in their stores located all over Turkey. 

You can click to see the Yves Saint Laurent products on Beymen, on Boyner, and on Sephora’s websites.

14. Burberry

From Burberry’s Instagram

When thinking about exclusive fashion brands, the English fashion brand Burberry is one of the first brands that come to mind.

Burberry is most famous in Turkey for its trench coats, which are absolutely stylish. Burberry perfumes are also very popular, and many of my friends use this brand’s perfumes.

Burberry has 7 stores in Turkey. 

Click to check Burberry Turkey’s online shop and official website.

15. Louis Vuitton

From Louis Vitton’s Instagram

Louis Vuitton is a French luxury fashion brand and is generally known for its excellent quality bags with unique patterns.

This brand has an epic history and mostly appeals to middle-aged women. Yet, there are plenty of options for young women and men as well.

In Turkey, there are six Louis Vuitton stores.

Click to check Louis Vuitton products on Beymen’s website.

16. Gucci

From Gucci’s Instagram

Gucci is also one of the luxury brands that appeal to mostly high-income and middle-aged people.

Gucci has four stores in Istanbul and stores in Bodrum. This exclusive brand has a unique and extraordinary style, which makes it more fascinating.

Gucci offers high-quality products for women, men, and children. 

Click to check Gucci stores in Turkey.

17. Dior

From Dior’s Instagram

Dior is one of the legendary brands that has a rich history in the world of fashion. This brand is an expression of elegance and quality.

In Turkey, there are only two stores in Istanbul (in Istinye Park and Zorlu Center). However, it’s possible to buy Dior’s products in affiliated stores like Beymen and Boyner.

Since Dior provides high-quality products, prices are usually very high. 

Click to check Dior Turkey’s online shop and official website.

18. Prada

Kendall Jenner wearing a Prada Design. From Prada’s Instagram

Prada is one of the most luxurious brands in the world. In Turkey, Prada is very popular among businessmen, business women, and celebrities.

You can find Prada stores in Nişantaşı, Zorlu Center, and Istinye Park in Istanbul.

As you can guess, the brand targets people with a high income.

Prada offers stylish bags, trendy eyewear, modern accessories, beautiful footwear, and many other things.

Click to check Prada Turkey’s online shop and official website.

19. Balenciaga

From Balenciaga’s Instagram

Spanish fashion house Balenciaga is one of the first choices of celebrities and influencers.

In Turkey, this popularity also can be easily seen. Balenciaga’s unique products attract plenty of Turkish people.

There’s a beautiful Balenciaga store in Zorlu Center, which is located in Istanbul. The colors of this store are a combination of blue and gray with amazing decorations.

Click to check Balenciaga Turkey’s online shop and official website.

20. Rolex

From Rolex’s Instagram

Rolex is a very successful watch company that provides high-quality products. It’s seen as one of the luxury brands with its excellent quality products.

Even people who aren’t big fans of watches know Rolex and its fame.

Rolex has five stores in Turkey. You can also buy Rolex watches from other affiliated stores like Ugur Saat.

Click to check Rolex Turkey’s online shop and official website.

21. Victoria’s Secret

From Victoria’s Secret Turkey’s Instagram

Victoria’s Secret is famous for its lingerie, beauty products, and clothes. 

Victoria’s Secret stores are one of the favorite spots of women (like my wife) who want to treat themselves.

As internationally known, Victoria’s Secret’s lingerie collection is stylish and fashionable.

Clothes like leggings, t-shirts, and sweatshirts of this brand are also very popular.

Additionally, Victoria’s Secret offers many beauty products like perfumes and lotions, which are amazing options for gifts.

There are sixteen Victoria’s Secret stores in Turkey. 

Click to check Victoria’s Secret Turkey’s online shop and official website.

22. Gap

From Gap Turkey’s Instagram

Gap is an American clothing company that is generally favored because of its basic and casual style.

Gap has thirty-three stores in Turkey. Denim-type clothes, t-shirts, and especially sweatshirts of this brand are very popular.

Click to check Gap Turkey‘s online shop and official website.

23. Guess

From Guess’s Instagram

Guess is a popular international clothing brand that is known for its denim products.

Guess offers a collection of women’s, men’s, and children’s apparel in 20 stores in Turkey.

In its collections, you can find many unique clothes, accessories, shoes, and bags.

Yet, the brand’s target market is usually young people.

Click to check Guess Turkey’s online shop and official website.

Photo of author


Efe Genit

Efe Genit is a third-generation fashion entrepreneur. For Efe fashion is more than clothing, it is his lifelong passion. He shares insights on timeless elegance, contemporary trends, and everything in between.

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