In this post, we embark on a journey to discover 12 Finnish women’s fashion brands that are gaining popularity both domestically and internationally.
Finnish women’s fashion brands, much like the nation’s landscapes, reflect a harmonious blend of natural simplicity, sustainability, and avant-garde innovation.
With apparent Nordic design elements – functionality, quality, and aesthetics – Finnish brands offer an eclectic mix of timeless elegance and modern flair.
Let me help you discover the world of Finnish women’s fashion.
For a more comprehensive guide, you can also check my 24 Finnish Fashion Brands for Women, Men, and Children.
Further Reading Suggestions, my guides on
1. Marimekko
Category: Basics, Dresses, Accessories, Home Textiles
For: Women, Men
From: Helsinki, Finland
Values: Bold Patterns, Artistry, Finnish Design Heritage
Prices: $30-$500
Marimekko, a jewel in the crown of Finnish design, has been brightening up the world of fashion and decor with its bold patterns and vivid colors since 1951.
Founded by Armi Ratia, Marimekko is more than just a brand; it’s a lifestyle statement that embraces joy, creativity, and individuality.
Marimekko is mostly a womenswear brand, yet with its unisex collection, the fashion brand also appeals to everyone.
Whether it’s apparel, accessories, or home textiles, Marimekko brings a touch of Finnish artistry to everyday life, infusing joy into the mundane and making the ordinary extraordinary.
Click to check Marimekko‘s online shop and official website.
2. Ivana Helsinki
Category: Basics, Dresses, Accessories
For: Women
From: Helsinki, Finland
Values: Storytelling, Indie-Pop Sensibility, Slavic Melancholy
Prices: $70-$400
Drenched in the beauty of Nordic aesthetics and storytelling, Ivana Helsinki’s creations are a tapestry of nostalgic patterns, indie-pop sensibility, and Slavic melancholy.
Founded by Paola Ivana Suhonen, As a high-fashion label, Ivana Helsinki paints poetic tales with its designs, making each piece a canvas of emotions, memories, and dreams.
Click to check Ivana Helsinki‘s online shop and official website.
3. R-Collection
Category: Basics, Outerwear, Streetwear
For: Women, Men, Children
From: Kajaani, Finland
Values: Sustainability, Made in Europe, Finnish Heritage
Prices: $40-$350
Established in the 1970s, the brand has carved a niche for itself with simple, versatile, and classic garments.
Known for its iconic anoraks and relaxed everyday wear, R-Collection crafts garments that are durable and designed with minimalistic features of Nordic design.
To promote more sustainability and to create clothes that last, the fashion brand uses high-quality natural fabrics in their garments.
Additionally, R-collection offers repair and fix services for all their clothes.
Click to check R-Collection‘s online shop and official website.
4. Papu
Category: Eco-Friendly Apparel, Accessories
For: Women, Children
From: Helsinki, Finland
Values: Sustainability, High Quality, Bold, Creative and Playful Designs
Prices: $30-$250
As one of Finland’s most beloved sustainable women’s fashion brands, Papu marries vibrant designs with eco-friendly materials, crafting garments that speak to the heart.
Created by the happiest people in the world, Papu clothing designs also reflect happiness with Nordic simplicity.
All Papu designs are created in Finland and made in the EU.
Click to check Papu‘s online shop and official website.
5. Halti
Category: Outerwear, Sportswear, Camping Gear
For: Women, Men
From: Espoo, Finland
Values: Innovation, Sustainability, Recycled Fabrics, Finnish Design
Prices: $50-$500
Born amidst the pristine landscapes of Finland in 1976, Halti is deeply inspired by nature’s untouched beauty and the challenges it presents.
Halti offers high-quality outdoor clothing and gear whether you are skiing or taking a simple walk in nature.
Every piece, from jackets to tents, embodies the essence of the Nordic style, which means simplicity with functional design and durability.
Halti offers a wide women’s collection for every season and type of weather.
Click to check Halti‘s online shop and official website.
6. Makia
Category: Basics, Outerwear, Streetwear
For: Women, Men
From: Helsinki, Finland
Values: Timeless Design, Endurance, Finnish Legacy
Prices: $50-$400
Born from the harbors of Helsinki, Makia stands as a tribute to enduring simplicity and the unyielding Finnish spirit.
I’ve always been drawn to their commitment to crafting clothing and how Makia designers capture the heart of Nordic simplicity and Helsinki’s urban vibe in every piece.
Makia has a vast collection for women and also kids collection matching the adult’s collection.
Just a personal anecdote, a few days ago, I bought a matching dress for my daughter and wife, I love how they look matching each other.
Click to check Makia‘s online shop and official website.
7. Sasta
Category: Outdoor Apparel, Activewear
For: Women, Men
From: Nurmes, Finland
Values: Durability, Sustainability, Respecting Nature
Prices: $80-$500
With the motto “Equip yourself properly”, Sasta offers apparel that withstands the harshest of elements while ensuring optimal comfort and functionality for modern women.
Whether you’re hiking up in the mountains, trekking through forests, or embarking on a serene countryside walk, Sasta ensures you’re prepared, come rain or shine.
The brand infuses sustainability into its ethos and produces garments that not only serve the wearer but also fulfill the old Finnish philosophy of respecting nature.
Click to check Sasta‘s online shop and official website.
8. Luhta
Category: Sportswear, Outerwear, Footwear
For: Women, Men
From: Lahti, Finland
Values: Quality, Tradition, Modernity
Prices: $60-$400
Luhta creates apparel and footwear for all seasons, and their collections range from sporty and multifunctional city wear to stylish outdoor wear.
As its slogan of “Always functional, always stylish.” dictates, Luhta ensures every journey, whether on snow-covered slopes or city streets, is undertaken with elegance.
The brand’s offerings, spanning from winter coats to athletic wear, are a testament to its dedication to excellence.
Icepeak, Rukka, and Torsta are other brands under Luhta’s umbrella.
Click to check Luhta‘s online shop and official website.
9. Kaiko
Category: Sustainable Apparel, Accessories
For: Women, Children
From: Helsinki, Finland
Values: Sustainable Design, Ethical Production, Social Responsibility
Prices: $40-$220
Kaiko cares for women of all ages with their clothes and also transfers 7 % of its profits to empower and educate women in developing countries.
Besides finding high quality children’s clothes in Kaiko, you can also match your outfit to your kid with their mother’s collection.
The brand transcends trends, valuing timeless aesthetics with beautiful garments that are both sustainably crafted and ethically produced.
Click to check Kaiko‘s online shop and official website.
10. Pure Waste
Category: Clothing, Basics, Sportswear, Knitwear, Accessories
For: Women, Men, Children
From: Helsinki, Finland
Values: Sustainability, %100 Recycled Fabrics, Transparency
Prices: $20-$50
Pure Waste stands as a testament to the transformative power of recycling in the world of fashion.
Pure Waste pioneers a production process that takes discarded textiles and breathes new life into them, crafting garments that are 100% recycled.
Pure Waste not only reduces its ecological footprint but also educates its consumers on the importance of sustainable choices.
For those who believe in making a difference with every purchase, Pure Waste offers an avenue to be both eco-conscious and stylish.
Click to check Pure Waste‘s online shop and official website.
My other guides on Finnish Fashion
You can browse my other guides for other fashion guides for Finland to get more inspiration.
- Finnish Clothing Brands for Women, Men and Children,
- Finnish Men’s Clothing Brands,
- Finnish Baby and Children’s Clothing Brands and
- Finnish Fashion Designers
