12 Finnish Baby and Kids’ Fashion Brands: Trendy, Durable & Eco-Friendly!

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Let me help you discover 12 Finnish children’s and baby clothing brands that offer the perfect blend of comfort, style, and conscientious choices.

The world of Finnish children and baby fashion offers clothing that brilliantly captures the essence of Nordic minimalism, innovation, and a deep-rooted respect for nature.

If you are looking for children’s clothes that don’t just look good but also stand up to adventurous playtimes and are crafted with sustainability in mind, Finland is a treasure trove.

Let’s start.

For a more comprehensive guide, you can also check my 24 Finnish Fashion Brands for Women, Men and Children.

Further Reading Suggestions, my guides on

1. Reima

Category: Outerwear, Basics, Sportswear, Shoes, Accessories
For: Children
From: Vantaa, Finland
Values: Durability, Safety, Sustainability
Prices: $30-$200

With over 75 years of expertise, Reima designs clothes for any kid in any weather. With the slogan of letting kids be kids, Reima stands as a beacon of durable, functional, and safe children’s wear.

Dedicated to being the number one Finnish children’s fashion brand, Reima offers everything your child needs from newborn to 12 years olds.

I know how hard it is to find the right shoes as your children grow. Reima also offers a diverse set of shoe sizes and types whether your children will play outdoors or indoors.

From splashing in puddles to snowball fights in winter, Reima ensures young adventurers are well-equipped for every season.

Started by recycling tents into workwear in 1944, the kids’ clothing brand also has an unwavering commitment to sustainability, quality, and safety.

Click to check Reima‘s online shop and official website.

2. R-Collection

Category: Basics, Outerwear, Streetwear
For: Women, Men, Children
From: Kajaani, Finland
Values: Sustainability, Made in Europe, Finnish Heritage
Prices: $40-$350

R-Collection, as a family business, has been producing top quality clothes for four decades.

The fashion brand is best known for its classic anorak and unisex apparel collection.

Their kid’s collection is made with sustainable choices with the tranquility of Finnish design with high quality durable natural materials like silk and wool.

Known for its iconic anoraks and relaxed streetwear, R-Collection crafts garments that are both durable and fashion-forward.

Click to check R-Collection‘s online shop and official website.

3. Gugguu

Category: Basics, Outerwear, Accessories
For: Children
From: Pirkkala, Finland
Values: Safety, High Quality, Sustainability
Prices: $30-$180

Gugguu was born out of the necessity of two sisters with six children having problems finding durable and good-looking clothes for their children.

While the Gugguu’s designs lean towards minimalistic Scandinavian aesthetics, the brand also haves designs with vibrant colors and fun prints.

Founded on the belief that children’s clothes should be both playful and of high quality, Gugguu offers a broad size range catering to all babies, toddlers, and kids.

Click to check Gugguu‘s online shop and official website.

4. Metsola

Category: Apparel for Family, Accessories
For: Children, Adults
From: Vantaa, Finland
Values: Sustainability, Playful Design, Quality
Prices: $20-$120

Metsola is one the most popular Finnish children’s fashion brands with delightful crafts and durable and stylish clothing for little adventurers.

The brand often updates its collections, surprising patterns, and trendy designs 

Beyond aesthetics, Metsola is committed to sustainability by using ecological fabrics and aiming for a minimal footprint.

The brand focuses on clothing for children of all ages but has a more limited collection for parents as well.

Click to check Metsola‘s online shop and official website.

5. Kaiko

Category: Sustainable Apparel, Accessories
For: Women, Children
From: Helsinki, Finland
Values: Sustainable Design, Ethical Production, Social Responsibility
Prices: $40-$220

Kaiko is a testament to style that cares for women of all ages and transfers 7 % of its profits to empower and educate women in developing countries.

Besides finding high quality children’s clothes in Kaiko, you can also match your outfit to your kid with their mother’s collection.

The brand transcends trends, valuing timeless aesthetics with beautiful garments that are both sustainably crafted and ethically produced.

Click to check Kaiko‘s online shop and official website.

6. Wildkind Kids

Category: Clothing, Basics, Dresses, Outerwear
For: Children
From: Helsinki, Finland
Values: Animal-friendly, Child-centric design, Durability
Prices: $20-$120

Wildkind Kids is where imagination meets comfort in children’s clothing. The fashion brand caters to the free spirit of every kid, emphasizing eco-friendly materials and child-centric designs.

The founders of this brand are sister duo Emilia and Johanna wanted to create “carefree and mischievous” spirited designs.

The creators thought all animals, like kids, should be wild and used the slogan “all my friends are wild” and placed adorable animal drawings in their designs.

The fashion brand does not use any kind of fur or leather and uses organic cotton from carefully selected factories that implement fair conditions.

I believe that Wildkind Kids ensures your child steps out not just in style but also in clothes that tell a story of care, quality, and kindness.

Click to check Wildkind Kids‘ online shop and official website.

7. Papu

Category: Eco-Friendly Apparel, Accessories
For: Women, Children
From: Helsinki, Finland
Values: Sustainability, High Quality, Bold, Creative and Playful Designs
Prices: $30-$250

Papu is a high-quality fashion and sustainable Finnish brand created by Anna Kurkela a mother of two.

Yet, in 2023, Papu decided not to provide a vast kids’ collection as they used to and limit the variety of kids’ clothes they offer. Papu will focus more on their women’s clothing collection.

Click to check Papu‘s online shop and official website.

8. Kuoma

Category: Footwear, Outerwear, Accessories
For: Women, Men, Children
From: Kuomiokoski in Etelä Savo, Finland
Values: Durability, Affordable, Finnish Quality
Prices: $40-$150

Kuoma is a Finnish boots, shoes, and kids´ clothing fashion brand that has more than a hundred retail sale points throughout Scandinavia.

For its kids’ collection, Kuoma offers high-quality outdoor clothing, boots, and shoes to keep your young warm and comfortable.

Click to check Kuoma‘s online shop and official website.

9. Jonathan

Category: Clothing, Basics, Dresses, Footwear, Outerwear, Knitwear
For: Children
From: Helsinki, Finland
Values: Affordability, Child-centric design, Durability
Prices: $10-$110

Jonathan is a children’s and baby fashion brand created by children’s clothes retailer Jesper Junior.

Jonathan’s range of children’s clothing provides a great selection of kids’ shirts, pants, and dresses for everyday use, and there is also a good selection of accessories to complement the clothes.

The fashion brand’s checklist for products is “safe to use, nice to wear, easy to care for, affordable, and durable”.

Click to check Jonathan‘s online shop in Jesper Junior.

10. Jesper Junior

Category: Multi-brand retail, Apparel, Accessories, Souvenirs
For: Women, Men, Children
From: Flåm, Norway
Values: Diversity, Quality, Convenience, Affordability, Child-centric designs
Prices: Varies by brand

If you are asking where to buy children and baby clothes in Finland, Jesper Junior is your answer.

Jesper Junior, with 15 stores in Finland, is known to be the most well-known affordable clothing multi-brand clothes retailer for kids and babies.

Besides their own brands in Jesper Junior stores and in their online shop, you can also find other popular European children’s fashion brands like s. Oliver, Lego, Ticket and Esprit, and Finnish brands like Reima and Kivat.

Click to check Jesper Junior‘s online shop and official website.

11. Kivat

Category: Clothing, accessories, knitwear
For: Children
From: Tampere, Finland
Values: Quality, Eco-friendliness, Sustainable fashion, Made in Finland
Prices: $20-$150

Emerging from Finland’s rich textile tradition, Kivat is a quality children’s wear with a special emphasis on wool products.

Kivat openly declares that they take 100% responsibility for their products and that all kinds of children’s nature and outdoor activities are matters of the heart for them.

Click to check Kivat‘s online shop and official website.

12. Mainio

Category: Clothing, Basics, Knitwear
For: Children, Some collections for adults
From: Helsinki, Finland
Values: Sustainability, Transparency, Ethical manufacturing
Prices: $25-$100

Mainio, as a sustainable kids’ fashion brand, champions the playful spirit of childhood with designs as lively and vibrant as the imaginations they adorn.

Maino brand does not see the kids in one category and aims to please all kinds of personalities of kids, whether they are explorers, misfits, or poets.

Additionally, the fashion brand only uses GOTS-certified fabric and organic cotton. 

Click to check Maino‘s online shop and official website.

My other guides on Finnish Fashion

You can browse my other guides for other fashion guides for Finland to get more inspiration.

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Efe Genit

Efe Genit is a third-generation fashion entrepreneur. For Efe fashion is more than clothing, it is his lifelong passion. He shares insights on timeless elegance, contemporary trends, and everything in between.

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