24 Finnish Fashion Brands: From Helsinki to the World

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Whether you’re on a quest for timeless pieces, sustainable choices, or pure Finnish craftsmanship, this guide will introduce you to 24 Finnish Fashion and Clothing brands.

Finnish fashion isn’t just about attire, it’s a reflection of Nordic nature and culture.

A blend of minimalism, innovation, and a dash of folklore, Finnish fashion brands have embraced the essence of their homeland and brought it forth into every thread and stitch.

Each Finnish Fashion brand tells a story – stories of Finland, of design, of sustainability, and Finnish heritage.

Without further delay, let’s dive into the Finnish fashion scene…

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1. Marimekko

Category: Basics, Dresses, Accessories, Home Textiles
For: Women, Men
From: Helsinki, Finland
Values: Bold Patterns, Artistry, Finnish Design Heritage
Prices: $30-$500

Marimekko, a jewel in the crown of Finnish design, has been brightening up the world of fashion and decor with its bold patterns and vivid colors since 1951.

Founded by Armi Ratia, Marimekko is more than just a brand; it’s a lifestyle statement that embraces joy, creativity, and individuality.

Marimekko is mostly a womenswear brand, yet with its unisex collection, the fashion brand also appeals to everyone.

Whether it’s apparel, accessories, or home textiles, Marimekko brings a touch of Finnish artistry to everyday life, infusing joy into the mundane and making the ordinary extraordinary.

Click to check Marimekko‘s online shop and official website.

2. Ivana Helsinki

Category: Basics, Dresses, Accessories
For: Women
From: Helsinki, Finland
Values: Storytelling, Indie-Pop Sensibility, Slavic Melancholy
Prices: $70-$400

Drenched in the beauty of Nordic aesthetics and storytelling, Ivana Helsinki’s creations are a tapestry of nostalgic patterns, indie-pop sensibility, and Slavic melancholy.

Founded by Paola Ivana Suhonen, As a high-fashion label, Ivana Helsinki paints poetic tales with its designs, making each piece a canvas of emotions, memories, and dreams.

Click to check Ivana Helsinki‘s online shop and official website.

3. Reima

Category: Outerwear, Sportswear, Basics, Shoes, Accessories
For: Children
From: Vantaa, Finland
Values: Durability, Safety, Sustainability
Prices: $30-$200

With over 75 years of expertise, this brand knows precisely what active children need.

Dedicated to letting kids be kids, Reima stands as a beacon of durable, functional, and safe children’s wear.

From splashing in puddles to snowball fights in winter, Reima ensures young adventurers are well-equipped for every season.

Started by recycling tents into workwear in 1944, the kids’ clothing brand also has an unwavering commitment to sustainability, quality, and safety.

Click to check Reima‘s online shop and official website.

4. Frenn Helsinki

Category: Basics, Outerwear, Accessories
For: Men
From: Helsinki, Finland
Values: Honest sustainability, Ecological materials, Ethical production, Finnish Simplicity, Urban Functionality
Prices: $100-$500

In the bustling heart of Helsinki emerges Frenn offers timeless sophistication and contemporary men’s clothes design.

Seamlessly blending Finnish simplicity with urban functionality, Frenn has carved a niche for the modern man who seeks elegance without effort.

The brand prides itself on crafting clothing that is versatile, comfortable, and easy to combine with each other, ensuring that style meets everyday practicality.

Frenn also promotes repair and recycling. Besides its repair services, if you return your old Frenn clothes, you get a %15 discount on your new purchase.

Click to check Frenn Helsinki‘s online shop and official website.

5. R-Collection

Category: Basics, Outerwear, Streetwear
For: Women, Men, Children
From: Kajaani, Finland
Values: Sustainability, Made in Europe, Finnish Heritage
Prices: $40-$350

R-Collection represents a fusion of effortless style and sustainable choices with the tranquility of Finnish design and the beauty of simplicity.

Known for its iconic anoraks and relaxed streetwear, R-Collection crafts garments that are both durable and fashion-forward.

Besides men’s and women’s collections, R-Collection Kids Line has a diverse set of indoor and outdoor children’s clothing.

Click to check R-Collection‘s online shop and official website.

6. Arabia Finland

Category: Ceramics, Tableware, Art Pieces, Home Textiles
For: Home
From: Helsinki, Finland
Values: Finnish Craftsmanship, Timeless Design, Functionality
Prices: $20-$1000

Arabia Finland, an epitome of Finnish ceramic artistry, has been gracing homes since 1873.

This iconic home decor fashion brand marries functionality with aesthetic allure, producing porcelain and ceramic pieces that are both beautiful and durable.

From everyday dishware to intricate art pieces, Arabia’s creations reflect the pristine beauty of Finnish nature and the profound simplicity of Nordic design.

Arabia Finland’s legacy is not just in its products but in its commitment to keeping ceramic craftsmanship alive, generation after generation.

Click to check Arabia Finland‘s online shop and official website.

7. Halti

Category: Outerwear, Sportswear, Camping Gear
For: Women, Men
From: Espoo, Finland
Values: Innovation, Sustainability, Recycled Fabrics, Finnish Design
Prices: $50-$500

Navigating the crossroads of innovation and outdoor adventure, Halti stands as Finland’s premier brand for outdoor enthusiasts.

With a keen focus on sustainability, performance, and design, Halti’s products are tailored for those who dare to venture, whether it’s hiking the rugged terrains or skiing down the snow-covered slopes.

Every piece, from jackets to tents, embodies the essence of the Finnish outdoors and is meticulously crafted to endure the harshest conditions.

Click to check Halti‘s online shop and official website.

8. Makia

Category: Basics, Outerwear, Streetwear
For: Women, Men
From: Helsinki, Finland
Values: Timeless Design, Endurance, Finnish Legacy
Prices: $50-$400

Makia represents a fusion of enduring Nordic design principles with urban aesthetics.

With the idea that clothing should be both functional and stylish, Makia ensures that every piece is crafted for longevity, capable of withstanding the test of time and changing trends.

Whether it’s a casual t-shirt or a durable jacket, a go-to choice for those who appreciate both form and function.

Click to check Makia‘s online shop and official website.

9. Gugguu

Category: Basics, Outerwear, Accessories
For: Children
From: Pirkkala, Finland
Values: Safety, High Quality, Sustainability
Prices: $30-$180

Gugguu was born out of the necessity of two sisters with six children having problems finding durable and good-looking clothes for their children.

Founded on the belief that children’s clothes should be both playful and of high quality, Gugguu ensures each piece is ethically produced and made to last.

From vibrant hues to sustainable materials, the brand stands out as a testament to design-meeting functionality.

Click to check Gugguu‘s online shop and official website.

10. Mirkka Metsola

Category: Basics, Dresses, Accessories
For: Women
From: Helsinki, Finland
Values: Sustainability and ethical values, Organic materials and leather, Edgy Elegance, Designed in Finland and Made in Estonia
Prices: $80-$500

Embodying the rebellious spirit of modern design, Mirkka Metsola is a name synonymous with avant-garde fashion and edgy elegance.

Rooted deeply in the vibrant energy of Helsinki, Mirkka’s designs playfully dance on the line between the unconventional and the timelessly chic.

Click to check Mirkka Metsola‘s online shop and official website.

11. Artek Helsinki

Category: Furniture, Lighting, Accessories
For: Homes, Offices, Public Spaces
From: Helsinki, Finland
Values: Timeless Design, Durability, Human-Centric
Prices: $100-$5000

Artek Helsinki stands as a beacon of home decor Finnish design, crafting furniture and interiors that seamlessly merge functionality with aesthetics.

Established in 1935 by the legendary Alvar Aalto and his peers, Artek is not just a brand but a philosophy – a belief in the power of human-centric design and enduring materials.

Its creations, from iconic stools to intricate lighting fixtures, have adorned homes, offices, and public spaces worldwide, championing simplicity and innovation.

Click to check Artek Helsinki‘s official website.

12. Lovia

Category: Handbags, Jewellery, Accessories
For: Women, Men
From: Helsinki, Finland
Values: Ethical Practices, Artisan Craftsmanship, Recycled Materials
Prices: $150-$1200

Lovia redefines luxury with a conscience.

As a trailblazer in sustainable fashion, this Finnish brand transforms discarded materials into timeless treasures, marrying ethical practices with artisan craftsmanship.

With the motto “Turning Trash into Treasured Handbags and Accessories”, every Lovia product, from handbags to accessories, carries with it a unique DNA—a traceable journey of its materials and makers.

Beyond its commitment to transparency, Lovia champions a design philosophy that stands against the ephemerality of fast fashion, ensuring each piece is a lasting token of beauty and responsibility.

Click to check Lovia‘s online shop and official website.

13. Luhta

Category: Sportswear, Outerwear, Footwear
For: Women, Men
From: Lahti, Finland
Values: Quality, Tradition, Modernity
Prices: $60-$400

Luhta creates apparel and footwear for all seasons, and their collections range from sporty and multifunctional city wear to stylish outdoor wear.

As its slogan of “Always functional, always stylish.” dictates, Luhta ensures every journey, whether on snow-covered slopes or city streets, is undertaken with elegance.

The brand’s offerings, spanning from winter coats to athletic wear, are a testament to its dedication to excellence.

Icepeak, Rukka, and Torsta are other brands under Luhta’s umbrella.

Click to check Luhta‘s online shop and official website.

14. Globe Hope

Category: Eco-Friendly Apparel, Upcycled Bags, Accessories
For: Women, Men
From: Nummela, Finland
Values: Sustainability, Upcycling, Ethical Production
Prices: $40-$350

Globe Hope stands as a revolution in sustainable design.

Originating from Finland’s heartlands, this pioneering brand has transformed the fashion landscape by giving new life to discarded materials.

Every item, from upcycled bags to eco-friendly apparel, is crafted with a story, a previous life, and a renewed purpose.

With an unwavering commitment to transparency and ethical practices, Globe Hope doesn’t just create products; it crafts symbols of hope for a better, greener future.

Besides offering repair services for its products, Globe Hope buys its second-hand used products back in exchange for a gift voucher.

Click to check Globe Hope‘s online shop and official website.

15. Papu

Category: Eco-Friendly Apparel, Accessories
For: Women, Children
From: Helsinki, Finland
Values: Sustainability, High Quality, Bold, Creative and Playful Designs
Prices: $30-$250

As one of Finland’s most beloved sustainable women’s fashion brands, Papu marries vibrant designs with eco-friendly materials, crafting garments that speak to the heart.

Created by the happiest people in the world, Papu clothing is not just about wearing—it’s about weaving narratives, creating memories, and advocating for a brighter, greener tomorrow.

Papu also has a children’s clothing line, but it is limited when compared with its diverse women’s clothing line they provide.

Click to check Papu‘s online shop and official website.

16. Turo

Category: Clothing, suits, Outerwear
For: Men
From: Kuopio, Finland
Values: Timelessness, Craftsmanship, High-quality, and Easy to wear. 
Prices: $200-$1000

Established in 1938, this brand has been synonymous with menswear that seamlessly fuses Finnish authenticity with timeless elegance.

With over eight decades of experience, Turo Tailor is one of the biggest manufacturers of men´s suits in the Nordic countries.,

Click to check Turo‘s online shop and official website.

17. Népra

Category: Sportswear, Activewear
For: Women, Men
From: Helsinki, Finland
Values: Sustainability, Ethical Manufacturing, Minimalism
Prices: $40-$150

At NEPRA, it’s not just about the attire you wear; it’s about the conscious choices you make for a healthier self and planet.

Every piece, from yoga pants to sports bras, reflects a commitment to eco-friendly materials, ethical manufacturing, and a genuine love for fitness.

Striving for minimalism and function, NEPRA creates attire that supports both the human body and the environment.

Click to check NEPRA‘s online shop and official website.

18. Metsola

Category: Apparel for Family, Accessories
For: Children, Adults
From: Vantaa, Finland
Values: Sustainability, Playful Design, Quality
Prices: $20-$120

Metsola is a breath of fresh Nordic air in the world of children’s fashion with delightful crafts and durable and stylish clothing for little adventurers.

Metsola also offers a limited collection for adults and a diverse set of clothing options for all children regardless of their age.

Metsola is committed to sustainability, ensuring that its delightful designs are also committed to leaving a minimal footprint on our planet.

Click to check Metsola‘s online shop and official website.

19. Sasta

Category: Outdoor Apparel, Activewear
For: Women, Men
From: Nurmes, Finland
Values: Durability, Sustainability, Respecting Nature
Prices: $80-$500

Founded by Urpo Saastamoinen in 1969, the brand’s name “Sasta” comes from its founder’s surname.

With the motto “Equip yourself properly”, Sasta offers apparel that withstands the harshest of elements while ensuring optimal comfort and functionality.

The brand infuses sustainability into its ethos and produces garments that not only serve the wearer but also fulfill the old Finnish philosophy of respecting nature.

Click to check Sasta‘s online shop and official website.

20. Myssyfarmi (“Myssy”)

Category: Hand-knitted Woolen Hats, Accessories
For: Women, Men
From: Pöytyä, Finland
Values: Organic, Tradition, Community-Crafted
Prices: $50-$200

Renowned for their unique hand-knitted woolen hats, Myssyfarmi harnesses the warmth of Finnish sheep wool and the skill of local grannies to craft each piece.

More than just a brand, it represents a return to genuine, organic farming traditions and the warmth of community.

Click to check Myssyfarmi‘s online shop and official website.

21. VAI-KØ

Category: Outerwear, Sustainable Apparel, Accessories
For: Women, Men
From: Helsinki, Finland
Values: Eco-friendly, Ethical Practices, Functionality, Passion
Prices: $30-$180

VAI-KØ is a sustainable brand design that offers a range of products, from organic beanies to sustainable accessories.

You can easily see that VAI-KØ creates responsible goods while embracing the beauty of simplicity.

VAI-KØ serves as a gentle reminder of the magic that transpires when passion meets purpose.

Click to check VAI-KØ‘s online shop and official website.

22. Kaiko

Category: Sustainable Apparel, Accessories
For: Women, Children
From: Helsinki, Finland
Values: Sustainable Design, Ethical Production, Social Responsibility,
Prices: $40-$220

Kaiko is a testament to a new understanding of fashion that cares for women of all ages.

The fashion brand transfers 7 % of its profits to empower and educate women in developing countries.

If you are looking for apparel that matches your children’s clothes, Kaiko offers an excellent mother collection with beautiful garments that are both sustainably crafted and ethically produced.

Click to check Kaiko‘s online shop and official website.

23. Wildkind Kids

Category: Clothing, Basics, Dresses, Outerwear
For: Children
From: Helsinki, Finland
Values: Animal-friendly, Child-centric design, Durability
Prices: $20-$120

Wildkind Kids is where imagination meets comfort in children’s clothing. The fashion brand caters to the free spirit of every kid, emphasizing eco-friendly materials and child-centric designs.

The founders of this brand are sister duo Emilia and Johanna wanted to create “carefree and mischievous” spirited designs.

With sustainability as a cornerstone, Wildkind’s clothes are not just gentle on your child’s skin but also on our planet.

The fashion brand does not use any kind of fur or leather and uses organic cotton from carefully selected factories that implement fair conditions.

All Wildkind designs are unisex.

Click to check Wildkind Kids‘ online shop and official website.

24. Pure Waste

Category: Clothing, Basics, Sportswear, Knitwear, Accessories
For: Women, Men, Children
From: Helsinki, Finland
Values: Sustainability, %100 Recycled Fabrics, Transparency
Prices: $20-$50

Pure Waste stands as a testament to the transformative power of recycling in the world of fashion.

Pure Waste pioneers a production process that takes discarded textiles and breathes new life into them, crafting garments that are 100% recycled.

Pure Waste not only reduces its ecological footprint but also educates its consumers on the importance of sustainable choices.

For those who believe in making a difference with every purchase, Pure Waste offers an avenue to be both eco-conscious and stylish.

Click to check Pure Waste‘s online shop and official website.

My other guides on Scandinavian Fashion

You can browse my guides for other Scandinavian countries to get more inspiration.

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Efe Genit

Efe Genit is a third-generation fashion entrepreneur. For Efe fashion is more than clothing, it is his lifelong passion. He shares insights on timeless elegance, contemporary trends, and everything in between.

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