45 Swedish Fashion Brands: From Stockholm to Your Closet

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In this article, I’m going to share with you 45 Swedish Clothing Brands that reflect the best of Swedish Fashion.

The Nordic wave of novel ideas presents Swedish heritage, history, and culture through the art of fashion design.

With a design philosophy that beautifully marries minimalism with quality craftsmanship, Swedish fashion brands made Stockholm the fashion capital of Scandinavia.

Whether you’re a fashion aficionado looking for innovative designs or a consumer searching for quality and sustainability, Swedish labels have something for everyone.

With this list of 45 Swedish Fashion Brands, let us shine a light on the best and most creative fashion brands that Sweden has to offer.

1. H&M

Category: Apparel, Accessories, Beauty, Home, Footwear, Bags, Jewelry
For: Women, Men, Children
From: Stockholm, Sweden
Values: Affordability, Fast fashion, Cost-conscious
Prices: $5-$200

H&M is the most famous and well known Swedish fashion brand, which is renowned for offering a broad range of trendy and stylish clothing and accessories at affordable prices.

H&M aims to provide fashionable clothing for everyone, regardless of age or style preference.

Additionally, H&M is always within reach, and the Swedish fashion brand sells its products to over 74 countries.

Whether I’m traveling or just doing some online window shopping, H&M’s vast presence means I’m never too far from a fashion fix.

In recent years, the brand also has made strides in sustainability with its Conscious Collection, offering eco-friendly choices made from organic or recycled materials.

Cheap Monday, a popular and affordable fashion brand under the umbrella of the H&M group, was closed as of November 2018.

H&M is also known for its collaborations with many high-end designers and celebrities, including Karl Lagerfeld, Viktor & Rolf, Jimmy Choo, and Roberto Cavalli, to create exclusive collections at reasonable prices.

Click to check the official store of H&M.

2. Acne Studios

Category: Ready-to-wear apparel, Denim, Footwear, and Accessories
For: Women, Men
From: Stockholm, Sweden
Values: Minimalism, Quality, Innovation
Prices: $100-$1,500

Since its launch in 1996, Acne Studios has evolved into a renowned fashion house with retail stores in prestigious locations, including Paris, New York, Tokyo, Los Angeles, Antwerp, and London fashion shows.

ACNE Studios features its collections twice a year at the Paris Fashion Week.

Acne Studios offers minimalist and innovative designs, and the fashion house often experiments with materials, cuts, and styles to offer fashion-forward, unique pieces.

Click to check the official store of Acne Studios.

3. Eytys

Category: Footwear, Basics, Outerwear, Streetwear, Denim, Accessories
For: Women, Men
From: Stockholm, Sweden
Values: Modernism, Inclusivity, Quality
Prices: $100-$600

Eytys (pronounced “eighties”) is a contemporary fashion brand with exclusive collections of premium-quality shoes and clothing.

Established in 2013 by long-time friends Jonathan Hirschfeld and Max Schiller, the label earned tremendous success through its revolutionary footwear line, and later, jeans and ready-to-wear collections were added.

The brand has many store locations in Stockholm and London and numerous multi-brand stores around the globe.

Click to check the official store of Eytys.

4. Tretorn

Category: Footwear, Outerwear, Accessories
For: Women, Men, Children
From: Helsingborg, Sweden
Values: Heritage, Sustainability, Innovation
Prices: $40-$200

Century-old fashion company was founded in 1891 by Swedish engineer Johan Dunker and later continued by his son Henry Dunker.

Tretorn is a sustainable functional and outdoor wear brand with the aim to make a positive change in the world.

Besides offering a wide range of contemporary, functional apparel for men, women, and children, the brand also provides bags, sneakers, and boots.

Click to check the official store of Tretorn.

5. Tiger of Sweden

Category: Suits, Apparel, Footwear, Accessories
For: Women, Men
From: Uddevalla, Sweden
Values: Modern tailoring, Quality, Innovation
Prices: $200-$900

Over the years, the brand has evolved, seamlessly marrying its century-old heritage with modern design principles.

Tiger of Sweden is a distinguished fashion house with its origins in the town of Uddevalla, Sweden, dating back to 1903.

Known for its impeccable craftsmanship, Tiger of Sweden is a fusion of Scandinavian minimalism, blending simplicity with contemporary fashion trends.

Tiger of Sweden also serves numerous spots in Europe, Canada, and South Africa.

Click to check the official store of Tiger of Sweden.

6. Filippa K

Category: Apparel, Footwear, Accessories
For: Women, Men
From: Stockholm, Sweden
Values: Minimalism, Sustainability, Quality
Prices: $50-$1000

Founded by Filippa Knutsson in 1993, Filippa K. is known to be one of the leading Scandinavian fashion brands.

The brand isn’t just about clothes; it’s a lifestyle, a vibe. Every piece feels like a work of art—simple, timeless, yet profoundly elegant.

Filippa’s designs highlight supreme quality, minimalistic design, timeless silhouettes, and environmentally friendly materials and manufacturing processes.

Click to check the official store of Filippa K.

7. Nudie Jeans

Category: Denim, Apparel, Accessories
For: Women, Men
From: Gothenburg, Sweden
Values: Sustainability, %100 Organic, Quality, Lifetime free repairs for jeans
Prices: $80-$250

Nudie Jeans has made a name for itself in the fashion industry with its strong emphasis on sustainability and quality denim.

I truly admire the brand’s evident passion for denim and its commitment to ethical production, transparent supply chains, and the use of organic materials.

Beyond denim, the brand has expanded its collection to include other apparel and accessories, all adhering to its strict sustainability and quality standards.

Nudie Jeans encourages consumers to wear and repair rather than discard and replace. For this reason, the brand offers lifetime free repair services for your jeans.

Click to check the official store of Nudie Jeans.

8. Oscar Jacobson

Category: Suits, Outerwear, Basics, Accessories
For: Men
From: Borås, Sweden
Values: Timeless Elegance, Craftsmanship, Authenticity
Prices: $150-$1000

Founded in the early 20th century, Oscar Jacobson is a Swedish brand with a long-standing tradition in menswear.

Since 1980 the fashion brand has also been a purveyor of the Royal Court of Sweden.

Oscar Jacobson’s designs are a fusion of traditional British textile heritage and Italian tailoring while integrating modern Scandi design elements.

The outcome is clothing that provides both style and functionality.

Click to check Oscar Jacobson‘s online shop and official website.

9. Our Legacy

Category: Apparel, Footwear, Accessories
For: Women, Men
From: Stockholm, Sweden
Values: Craftsmanship, Innovation, Sustainability
Prices: $80-$800

Our Legacy has carved a niche for itself by offering an innovative blend of classic and modern styles.

Widely recognized for its peculiar clothes, the Swedish fashion label broke the stereotypes of “Scandinavian Minimalism”.

The brand prides itself on high-quality craftsmanship, utilizing premium materials.

Over the years, Our Legacy has shown a commitment to sustainability, incorporating eco-friendly materials and their production processes.

Click to check the official store of Our Legacy

10. Sandqvist

Category: Bags, Accessories
For: Women, Men
From: Stockholm, Sweden
Values: Sustainability, Durability, Functional design
Prices: $50-$300

Founded in 2004 by three friends, Anton, Daniel, and Sebastian, Sanqvist is internationally recognized for its high-quality, well-crafted, functional bags.

The brand blends Swedish functionality with traditional craftsmanship to produce a range of bags suitable for all occasions, from urban commutes to outdoor adventures.

Sustainability is at the heart of Sandqvist’s ethos; the brand uses eco-friendly materials like organic cotton and recycled polyester and is committed to ethical manufacturing practices.

Click to check the official store of Sandqvist.

11. Fjällräven

Category: Outerwear, Sportswear, Bags, Accessories
For: Women, Men, Children
From: Örnsköldsvik, Sweden
Values: Sustainable Design, Materials, and Production
Prices: $50-$750

Fjällräven meaning “The Arctic Fox” in Swedish, is a brand dedicated to outdoor equipment, especially prestigious clothing and backpacks.

Originating from the northern reaches of Sweden, Fjällräven is a brand born out of a profound respect for and connection to nature.

Since its inception in the 1960s, it has held onto a mission of making outdoor life more accessible and comfortable for everyone.

Today, Fjällräven provides a huge collection featuring every item you may need considering the outdoors and shipping to countries all across the globe.

Best recognized for its iconic Kånken backpack, Fjällräven has become synonymous with durable, functional, and timeless outdoor equipment and clothing.

Click to check the official store of Fjällräven

12. Marc O’Polo

Category: Basics, Casual, Dresses, Accessories
For: Women, Men
From: Stephanskirchen, Germany (Founded in Stockholm, Sweden)
Values: Sustainability, Timeless, Made in Europe
Prices: $70-$350

Marc O’Polo is a worldwide famous Swedish-German fashion brand highlighting a prestigious collection of the finest quality.

The grand label was founded in 1967 by Rolf Lind, Göte Huss, and Jerry O.Sheets in Stockholm, Sweden.

Marc O’Polo is best known for its clothing lines for men, women, and children, as well as alluring fragrances.

Each year the fashion brand publishes a sustainability report and promotes the use of regenerated cellulose fibers and recycled polyester fibers, which are primarily obtained from recycled PET bottles.

Click to check the official store of Marc O’Polo.

13. Stutterheim

Category: Outerwear, Knitwear, Accessories
For: Women, Men, Children
From: Stockholm, Sweden
Values: Designed in Stockholm, Made in Europe, Minimalist
Prices: $150-$400

Founded in 2010 in Stockholm, Sweden, Stutterheim has been creating attractive yet functional rainwear and outerwear utilizing superior quality materials and skilled craftsmanship.

The brand has earned a reputable name for its handcrafted raincoats that combine traditional craftsmanship with contemporary design.

Stutterheim also offers high-quality, handmade, and waterproof raincoats, jackets, trench coats, knitwear, and rain boots for all sizes and genders.

Click to check the official store of Stutterheim.

14. Nathalie Schutermann

Category: Basics, Luxury designer clothes, Dresses, Bridal, Accessories, Chic
For: Women
From: Stockholm, Sweden
Values: European craftsmanship, timeless luxury
Prices: $200-$1,200

Nathalie Schutermann is a high-end womenswear fashion boutique synonymous with luxury and sophistication.

As a women’s luxury fashion hub, the boutique offers a hand-picked selection of pieces from emerging fashion designers with the Nathalie Schutermann label.

The brands’ fashion store is an exclusive boutique where you can find a vast range of women’s apparel and accessories from designer brands like Prada, Marc Jacobs, YSL (Yves Saint Laurent), Balenciaga, and numerous more.

Click to check the official store of Nathalie Schutermann


Category: Basics, Knitwear
For: Women, Men
From: Stockholm, Sweden
Values: Traceability, Recycled, Minimalist
Prices: $30-$300

Sustainable and slow-fashion brand ASKET takes a unique approach to fashion by emphasizing “less but better.”

Specializing in basics, the brand aims to create essential, high-quality pieces.

ASKET started off with a casual apparel line dedicated to men but has recently added a permanent collection for women.

With a clear focus on sustainability, ASKET offers garments that are primarily made from organic and recycled materials.

Dedicated to transparency, the fashion brand also provides detailed information about the supply chain and production costs for each product.

Click to check the official store of ASKET

16. NA-KD

Category: Basics, Dresses, Chic, Accessories, Outerwear, Swimwear, Footwear
For: Women
From: Gothenburg, Sweden
Values: Trendy, Accessible, Cost-effective
Prices: $20-$100

Founded in 2015 by Jarno Vanhatapio, NA-KD is a Gothenburg-based fashion e-commerce company.

Renowned for its trend-focused collections, NA-KD seamlessly blends Scandinavian minimalist chic with edgy, international styles.

By partnering with influencers and creating co-branded collections, the brand has managed to keep its pulse on the latest trends, making it a favorite among fashion-forward consumers worldwide.

Catering mainly to young women, the brand offers a wide array of trendy clothes and accessories, capturing the spirit of modern femininity.

Click to check the official store of NA-KD.

17. COS

Category: Basics, Classic, Dresses, Accessories
For: Women, Men, Children
From: Stockholm, Sweden
Values: part of H&M, Sustainability
Prices: $50-$300

COS, which stands for Collection Of Style, focuses on creating timeless pieces rather than chasing fleeting trends.

The brand emphasizes quality, function, and simplicity in its collections; for this reason, COS highlights superior quality, relaxed silhouettes, and tastefully combined color palettes.

COS offers modern, urban, and trendy collections characterized by clean lines, innovative techniques, and a muted color palette.

Made from the finest materials, COS made a name of its own with its sustainable and stylish assortment of essentials.

Click to check the official store of COS.

18. Ida Sjöstedt

Category: Dresses, Bridal, Classic
For: Women
From: Stockholm, Sweden
Values: Timeless, Made in Sweden, Luxury
Prices: $200-$2,000

The Swedish designer Ida Sjöstedt is a major name in the Swedish fashion industry.

Since its launch in 2001, the fashion designer has grown its name into one of the leading designer brands in the Scandinavian market.

Ida Sjöstedt stands out for her beautiful lace dresses and embellished details, occasional gowns, blouses full of glitz and glamor, and all that while coming from a country known for its minimalistic options.

Besides dresses, Ida Sjöstedt also presents casual women’s wear, accessories, bags, and shoes.

Click to check the official store of Ida Sjöstedt.


Category: Basics, Classic, Knitwear, Home goods
For: Women, Men, Children
From: Stockholm, Sweden
Values:  Part of H&M Group, Healthier, Sustainable, Functional
Prices: $20-$200

ARKET is a modern-day fashion and lifestyle brand with Scandinavian roots.

With the slogan of “More beautiful everyday things”, Arket aims to create sustainable, widely accessible, and durable pieces of the utmost quality that last a long time.

The brand features its products in different locations in Sweden, Copenhagen, Munich, London, and Brussels.

Click to check the official store of ARKET.

20. Stenströms

Category: Basics, Classic, Tailored clothing
For: Women, Men
From: Helsingborg, Sweden
Values: First-class materials, Timeless, Superior craftsmanship
Prices: $100-$500

Stenströms happens to be one of the oldest Scandinavian companies and, therefore, is a brand to consider due to its expertise in the market.

Opening up in the 1880s, Stenströms has since maintained its fine-quality and prestigious designs and offers an extensive range of apparel.

The “Made to Measure” concept also gives you the opportunity to create your own shirt according to your personal measurements and fabric preferences.

Click to check the official store of Stenströms.

21. Whyred

Category: Basics, Tailored clothing, Casual
For: Men
From: Stockholm, Sweden
Values: Modern design, Artistic
Prices: $70-$400

Whyred is a classical Swedish apparel brand created by the designer Roland Hjort.

The brand’s philosophy centers on the idea of “Art, Music & Tailoring,” where each collection draws inspiration from the arts, cultural movements, and history.

The fashion brand is characterized by its colorful, clean designs with fine details and preppy aesthetics.

Click to check the official store of WhyRed.

22. Dagmar

Category: Apparel, Denim, Accessories
For: Women
From: Stockholm, Sweden
Values: Modernism, Craftsmanship, Sustainability
Prices: $100-$600

Dagmar is a high fashion brand known for its unique blend of Scandinavian minimalism and bold designs.

Inspired by the principles of modernism and the Scandinavian sense of minimalism, the fashion house redefines the boundaries of modern femininity with its avant-garde designs and intricate detailing.

Committed to responsible fashion, Dagmar utilizes sustainable materials and ethical practices in the creation of its pieces.

Click to check the official store of the House of Dagmar.

23. Totême

Category: Apparel, accessories
For: Women
From: Stockholm, Sweden
Values: Minimalism, Quality, Sustainability
Prices: $100-$700

Totême is a fashion label that epitomizes Scandinavian minimalism and elegance.

Positioned in the high-end market, Totême is known for its clean lines, high-quality fabrics, and attention to detail.

The brand provides a curated range of apparel and accessories that effortlessly blend form and function.

Click to check Totême‘s online shop and official website.

24. & Other Stories

Category: Apparel, Accessories, Beauty, Swimwear
For: Women
From: Stockholm, Sweden
Values: Style diversity, Inclusivity, Conscious choices
Prices: $25-$250

& Other Stories is another fashion brand under the H&M Group, committed to inclusivity.

The fashion brand aims to cater to women of all shapes, sizes, and styles with its diverse range of fashion items, from clothes to accessories.

To ensure diversity, the apparel is designed in Paris, Stockholm, and Los Angeles.

Click to check & Other Stories‘ online shop and official website.

25. Swedish Hasbeens

Category: Footwear, Accessories
For: Women, Men
From: Sweden
Values: Sustainability, Craftsmanship, Vintage-inspired
Prices: $120-$300

Swedish Hasbeens is a footwear brand known for its classic Swedish clogs, sandals, and other wooden-soled shoes.

With a focus on sustainability and craftsmanship, each pair is handcrafted using environmentally friendly methods and natural materials like high-quality leather and wood.

With a vintage-inspired aesthetic, Swedish Hasbeens brings a touch of nostalgia to contemporary fashion, offering timeless designs that grow more beautiful with age.

Click to check Swedish Hasbeens‘ online shop and official website.

26. Rodebjer

Category: Apparel, Accessories
For: Women
From: Stockholm, Sweden
Values: Timelessness, Versatility, Sustainability
Prices: $80-$500

Rodebjer is a fashion brand known for its versatile, timeless pieces that bridge casual and formal wear.

Offering a range of versatile apparel and accessories, the brand specializes in creating timeless pieces that effortlessly transition from day to night.

The designs reflect a sophisticated simplicity that pays homage to the brand’s Scandinavian roots while embracing a global perspective.

Click to check Rodebjer‘s online shop and official website.

27. Björn Borg

Category: Sportswear, Underwear, Accessories
For: Women, Men, Children
From: Stockholm, Sweden
Values: Performance, Innovation, Style
Prices: $20-$100

Björn Borg is a fashion label primarily known for its sportswear and underwear, inspired by the tennis legend it’s named after.

Designed for performance and style, each product combines innovation and quality, aiming to make you look and feel active and attractive.

Known for bold prints, bright colors, and a blend of functionality and fashion, Björn Borg serves the modern, active individual.

Click to check Björn Borg‘s online shop and official website.

28. Haglöfs

Category: Outdoor gear, Apparel, Footwear, Accessories
For: Women, Men, Children
From: Stockholm, Sweden
Values: Sustainability, Durability, Innovation
Prices: $50-$500

Founded over a century ago in Sweden, Haglöfs has a long-standing reputation for crafting high-quality, durable outdoor gear.

Committed to sustainability, the brand uses eco-friendly materials and ethical manufacturing practices, striving to minimize its environmental impact.

Click to check Haglöfs‘s online shop and official website.


Category: Basics, Sportswear, Outerwear, Accessories, Eyewear
For: Men
From: Malmö, Sweden
Values: High-Quality Materials, Avant-garde Design
Prices: $100-$600

CMMN SWDN is a quite young Swedish men’s wear brand created in 2011.

Its founders and designers, Emma Hedlund and Saiff Bakir, create inventive fashion pieces inspired by international influences and the famous Scandinavian minimalism.

With clean silhouettes, quality materials, and modern aesthetics, CMMN SWDN features a portfolio of eye-catching men’s wear apparel.

CMMN SWDN also provides the option of custom-tailoring.

Click to check the official store of CMMN SWDN.

30. Polar Skate Co.

Category: Sportswear, Accessories, Skateboards
For: Women, men
From: Malmö, Sweden
Values: Authenticity, Durability
Prices: $30-$200

Best known for its popular skater clothing and skateboard decks, Polar Skate Co. is one of the most renowned and respected skateboard labels across the globe.

Polar Skate Co. is not just a brand; it’s a culture.

Born in Malmö, Sweden, this brand has earned a cult following among skateboarders and streetwear enthusiasts alike.

Each piece is designed with the skateboarding community in mind, ensuring durability and functionality alongside style.

Click to check the official store of Polar Skate Co.

31. Très Bien

Category: Basics, Sportswear, Accessories
For: Men
From: Malmö, Sweden
Values: High fashion meets streetwear, Top-notch craftsmanship
Prices: $80-$400

Très Bien is a retail clothing brand from Sweden.

The brand was created in 2006 by the brothers Simon and Hannes Hogemann with two of their friends, Björn Lindén and Jakob Törnberg Altewai.

Initially starting as a men’s wear clothing manufacturer, Très Bien rapidly gained success for its sportswear.

The fashion brand draws inspiration from cultural and international high-end fashion.

With its headquarters and flagship store in Malmö, Très Bien showcases its men’s wear collections in its stores around Sweden and London, UK.

Click to check the official store of Très Bien.

32. WeSC

Category: Basics, Sportswear, Accessories
For: Women, men
From: Stockholm, Sweden
Values: Individuality, High-Quality Fabrics
Prices: $40-$150

WeSC (WeAretheSuperlativeConspiracy) is a Swedish fashion brand that emerged in the late 1990s.

The brand, while initially rooted in skateboarding and street culture, has evolved to cater to a wider audience, offering a variety of urban-inspired apparel.

Since its launch in 1999, the Swedish fashion brand has experienced sky-rocketing success.

Later, the company opened several stores in Sweden and fashion hubs like New York City, Los Angeles, and Singapore.

WeSC offers a wide range of casual wear for men, women, and kids.

Furthermore, the label also presents alluring accessories and headphones.

Click to check the official store of WeSC.

33. Elvine

Category: Outerwear, Basics
For: Women, Men
From: Gothenburg, Sweden
Values: Functional design, Sustainability
Prices: $150-$400

The street artist Daniel Mänd named the brand after his grandmother Elvine Mänd who used to be a seamstress from Estonia and sewed clothes during World War 2 that were being sold to Sweden.

Her grandson and founder of the brand inherited her passion and creativity and revitalized his grandmother’s craft.

By drawing inspiration from Swedish street culture, Elvin creates sophisticated, contemporary clothing to sustain the harsh Swedish weather as well as provide functionality.

Elvine is best known for its supreme quality jackets but also offers a wide selection of casual apparel and accessories for men and women.

Click to check the official store of ELVINE.

34. Sun Buddies

Category: Accessories, Eyewear
For: Women, Men
From: Sweden
Values: Quality craftsmanship
Prices: $100-$250

Sun Buddies is an exceptional unisex eyewear brand derived from its parent company TRÈS BIEN.

The Swedish label presents all sorts of handmade sunglasses and frames but originally draws inspiration from the eyewear worn by actress Bibi Andersson in the 1966 Movie, Persona.

Click to check the official store of Sun Buddies.


Category: Accessories, Jewelry, Watches
For: Women, men
From: Stockholm, Sweden
Values: High-quality products with minimal environmental impact, Sustainable materials
Prices: $150-$500

If you’re looking for high-quality and beautifully designed Scandinavian watches, take a look at TRIWA.

TRIWA stands for “Transforming the Industry of Watches”.

The brand owns a well-maintained reputation amongst its customers and admirers for its modern, colorful, and unique watches at a reasonable price.

Click to check the official store of TRIWA.

36. Hestra Gloves

Category: Accessories, Outerwear
For: Women, Men, Children
From: Hestra, Sweden
Values: Quality craftsmanship, sustainable materials
Prices: $50-$250

Hestra is a family business founded by Martin Magnusson way back in 1936.

The Stockholm-based brand designs and manufactures all sorts of high-quality gloves made from different materials for different purposes.

Hestra includes a great selection of hand gloves for men, women, and kids, such as running, skiing, climbing, biking, or waterproof gloves.

Click to check the official store of Hestra.

37. Swedish Stockings

Category: Hosiery, Basics
For: Women
From: Sweden
Values: Sustainable, Recycled materials
Prices: $15-$40

As two billion pairs of tights and hosieries were thrown away each year, Linn Frisinger and Nadja Forsberg decided to create the Swedish Stockings brand to provide high-quality hosiery to minimize its annual discard.

The brand uses a nylon yarn called ECONYL, made from unwanted fishing nets.

By using recycled ECONYL, the fashion brand creates fine quality and ecologically dyed tights with a 3-D knit that provides maximum stretch.

Swedish Stockings offers a vast amount of tights and hosiery to suit all types of weather and occasions.

Click to check the official store of Swedish Stockings

38. Vagabond

Category: Footwear, Accessories
For: Women, Men
From: Varberg, Sweden
Values: High-quality, Scandinavian design
Prices: $60-$200

Vagabond is a Swedish success story born in 1973.

Initially starting as a men’s footwear brand, Vagabond expanded later also into women’s shoes.

The shoe brand is recognized for its highly sophisticated, modern, and comfortable footwear and offers all kinds of shoes and boots.

Whether you’re looking for minimalist flats, chic boots, or trendy sneakers, Vagabond offers a comprehensive selection to meet all your footwear needs.

Other than that, Vagabond also provides a wide selection of bags.

Click to check the official store of Vagabond.

39. Monki

Category: Basics, Dresses, Accessories
For: Women
From: Stockholm, Sweden
Values: Sustainability, Playful design, Affordable
Prices: $20-$100

Monki is a clothing brand featuring apparel lines mixed with Scandinavian heritage and innovative street style dedicated to young, urban women.

After its first store opened in 2006, the fashion label joined H&M Groups in 2008 and is among the leading clothing brands in markets across Europe and Asia.

Click to check the official store of Monki.

40. Boomerang

Category: Outerwear, Knitwear, Basics
For: Women, Men
From: Stockholm, Sweden
Values: Quality
Prices: $100-$400

The company was established in 1976 by two enthusiasts Mr. Kenneth Andram and Mr. Peter Wilton.

Boomerang concentrates on supreme quality clothing, including jackets, t-shirts, shirts, bottoms, and more.

Click to check the official store of Boomerang.

41. Hunkydory

Category: Basics, Knitwear, Loungewear
For: Women
From: Stockholm, Sweden
Values: Quality craftsmanship, Timeless design
Prices: $90-$400

The couple Ulrika and Christopher Bjercke founded Hunkydory in 1996 in Stockholm.

David Bowie made up the Scandinavian luxury brand’s name, meaning everything is “cool and calm”.

Hunkydory states that “quality over quantity, style over trends”.

Click to check the official store of Hunkydory.

42. J Lindeberg

Category: Sportswear, Tailored clothing, Casual
For: Women, Men
From: Stockholm, Sweden
Values: Versatility, Modern design
Prices: $80-$500

Created by Johann Lindeberg in 1996, the Stockholm-based brand designs and produces functional sportswear.

Founded in the late 1990s, the brand quickly gained international recognition for its stylish yet functional designs.

With offerings that range from golf attire to casual streetwear and tailored suits, J.Lindeberg embodies a modern, cosmopolitan lifestyle.

Click to check the official store of J Lindeberg.

43. Craft

Category: Sportswear, Activewear, Basics
For: Women, Men, Children
From: Borås, Sweden
Values: High-performance, Innovative design, Affordable
Prices: $30-$150

Starting in the 1970s, Swedish Sportswear brand Craft has ever since been convincing its customers with its high-quality, simplistic designs and functionality.

The Nordic label Craft offers a wide array of lines, including activewear for running, cycling, skiing, and all kinds of sports.

Click to check the official store of Craft.

44. DRKN

Category: Basics, Sportswear, Streetwear
For: Women, Men
From: Stockholm, Sweden
Values: Tech-infused, Modern design
Prices: $50-$250

DRKN is a Swedish streetwear brand founded in 2015, entirely inspired by the world of streetwear, tech, and gaming.

It is best known for its dark yet sophisticated aesthetic and digital culture-inspired designs.

DRKN presents a large selection of shirts, hoodies, pants, jackets, headwear, and accessories.

Click to check the official store of DRKN.

45. ISBJÖRN of Sweden

Category: Outerwear, Sportswear, Basics
For: Children
From: Nacka, Sweden
Values: Durable, Recycled, Functional
Prices: $50-$200

In 2005, Maria Frykman Forsberg and Camilla Schmidt came up with the idea to create a fashion label solely dedicated to kids’ apparel, especially outdoor wear, due to the lack of kids’ outerwear in the market.

The Nordic Kidswear brand ISBJÖRN creates all sorts of clothing and outerwear for babies, children, and teens.

ISBJÖRN covers all your children’s apparel needs to keep them dressed weather-appropriate with first-class quality products.

Click to check the official store of ISBJÖRN of Sweden.

My other guides on Scandinavian Fashion

You can browse my guides for other Scandinavian countries to get more inspiration.

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Efe Genit

Efe Genit is a third-generation fashion entrepreneur. For Efe fashion is more than clothing, it is his lifelong passion. He shares insights on timeless elegance, contemporary trends, and everything in between.

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