22 Icelandic Fashion Brands that Capture the Essence of a Nation

In this article, I’m going to share with you 22 Icelandic Fashion Brands that reflect the best of Iceland.

I’m all about unearthing fashion treasures from every corner of the globe.

This time, I’ve ventured into the cool, crisp air of Iceland to bring you a handpicked collection of fashion brands that are as unique as they are inspiring.

Drawing from my extensive background in the fashion industry, I’ve looked beyond the aesthetics to bring you brands that not only look good but also do good, championing eco-friendly practices and ethical manufacturing.

Just like other Scandinavian fashion brands, Icelandic fashion houses excel at outdoor and knitwear and lead the fashion world in innovation, ethical production, and sustainability.

In this Icelandic Fashion Brands guide, I’ll introduce you to the distinctive Icelandic fashion brands that reflect the country’s unique heritage and contemporary spirit.

Let’s start…

1. 66°North

Category: Basics, Outdoors, Sportswear, Coats, Jackets, Swimwear, Accessories
For: Women, Men
From: Gardabaer, Iceland
Values: Durable, Organic, Sustainable, Made in Europe
Prices: $100-$1200

66°North gets its name from the latitudinal line of the Arctic Circle, which crosses Súgandafjörður, Iceland.

66°North is one of Iceland’s oldest clothing brands. Way back in 1926, 66° started by producing gears to protect fishermen from the unforgiving and cold waters of Iceland.

Fast forward to today, the Icelandic fashion house offers a wide variety of clothing, ensuring that wearers are prepared for all weather conditions.

Hitting the hiking trails or walking the city streets of Iceland, 66°North got you covered day or night.

66°North is dedicated to sustainability and aims for 100% green energy use, carbon neutrality, and zero waste.

Click to check North 66°‘s online shop and official website.

2. Hildur Yeoman Boutique

Category: Basics, Dresses, Outerwear, Knitwear, Accessories, Swimwear
For: Women
From: Reykjavik, Iceland
Values: Unique designs, Recycled fabrics, Designer clothing, Made-to-order, Made in Iceland & Estonia
Prices: $200-$1,000

Hildur Yeoman Boutique is a womenswear fashion brand that was created by popular fashion designer Hildur Yeoman, who has also been selected as the best fashion designer in Iceland numerous times.

Hildur’s fame is not limited to Iceland, and her customers include famous people like Taylor Swift, Kehlani, Laura from Khruangbin, and Icelandic singer Björk.

Hildur Yeoman’s design studio is located in central Reykjavik, where she and her team design clothes that both flatter and empower the female body.

The brand emphasizes unique designs as well as ethical production, creating pieces in workshops in Estonia using recycled materials or fabrics made from recycled thread.

Click to check Hildur Yeoman‘s online shop and official website.

3. Katla

Category: Basics, Outerwear, Loungewear, Accessories
For: Women, Men, Children
From: California, USA (Founder originally from Iceland)
Values: Organic, Recycled, Ethical, Made in the USA
Prices: $100-$500

Katla is a trailblazing fashion brand reflecting Iceland’s deep respect for nature and sustainability.

Created by Icelandic fashion designer Áslaug Magnúsdóttir, the Katla brand describes itself as “Eco-friendly loungewear made by the sea.”

Katla designs clothes for all ages with environmentally friendly fabrics manufactured in accordance with zero-waste principles and champions transparency in its supply chain.

Click to check Katla‘s online shop and official website.

4. Icewear

Category: Basics, Outerwear, Icelandic Wool Sweaters, Norwegian Jumpers, Sportswear, Knitwear, Accessories
For: Women, Men, Children
From: Reykjavik, Iceland
Values: Durable, Functional, Icelandic wool
Prices: $50-$300

Icewear has wide clothing collections for all ages, including children.

The outdoor fashion brand is also renowned for producing Scandinavian-style sweaters with Icelandic wool.

In its knitwear, Icewear uses Icelandic sheep’s wool which has natural color variations, and originally two types of fur; “tog” and “þel”.

These two layers of wool fiber are naturally water-resistant and warm, which is a natural garment and a traditional way Icelanders keep themselves warm.

Their pricing is affordable, offering a wide range of apparel choices for the entire family.

Click to check Icewear‘s online shop and official website.

5. Aftur

Category: Basics, Dresses, Streetwear, Knitwear, Accessories, Fragrances, Jewelry
For: Women
From: Reykjavik, Iceland
Values: Upcycled, Sustainable, Made in Iceland
Prices: $80-$350

AFTUR is a circular fashion brand, meaning that it only uses before-used materials reducing waste but not creating any.

AFTUR produces innovative fashion pieces and embraces ecological responsibility but also champions local craftsmanship.

AFTUR’s beautiful and timeless designs are handcrafted and all cut by hand, and as a result, each one is unique and one of a kind. 

Click to check Aftur‘s official website.

6. Kronkron

Category: Designer Clothes, Basics, Outerwear, Footwear, Dresses, Accessories
For: Women, Men
From: Reykjavik, Iceland
Values: Unique designs, Artisanal, Made in Iceland
Prices: $150-$600

Also known as Kron by KronKron, this fashion brand is all about colors and unique design elements.

With collections made to mix and match previous collections. The Kronkron brand’s designs are timeless and, above all feminine.

Renowned for its eclectic handmade shoes, dresses, and accessories, the brand captures the essence of Icelandic creativity with a focus on unique and high-quality designs.

Kronkron’s pricing reflects the artisanal nature and exclusivity of its products.

Click to check Kronkron‘s official website.

7. ZO-ON

Category: Outerwear, Sportswear, Knitwear, Accessories
For: Women, men, children
From: Reykjavik, Iceland
Values: Performance, Quality, Sustainability, Durability, Made for Icelandic conditions
Prices: $60-$250

ZO-ON is another Icelandic brand that aims to make you enjoy Iceland’s variable and often harsh weather in a stylish way.

Their urban outdoor clothing designs offer functionality at heart with a style that works in the city.

By giving confidence to move, sweat, and smile in all weather conditions, ZO-ON is designed to be a second protective skin without burdening you like your natural skin.

With a moderate pricing range, the brand reflects the needs of those who live in or wish to explore challenging climates.

Click to check ZO-ON‘s official website.

8. Herrafataverzlun Kormáks og Skjaldar

Category: Suits, Casual wear, Accessories
For: Men, Women
From: Reykjavik, Iceland
Values: Timeless, Classic, Made in Europe, Icelandic Tweed
Prices: $200-$700

Herrafataverzlun Kormáks og Skjaldar is a menswear boutique offering a curated selection of daily and formal wear.

Even though the fashion store is known for its men’s collection, the brand also offers classics to contemporary women.

The fashion brand is popular among men seeking classic, timeless fashion and provides high-quality garments primarily made in Europe.

Besides its ready-to-wear collection, Herrafataverzlun Kormáks og Skjaldar also specializes in tailored options.

Click to check Herrafataverzlun Kormáks og Skjaldar‘s official website.

9. Farmers Market

Category: Clothing, knitwear, outerwear, accessories
For: Women, Men, Children
From: Reykjavik, Iceland
Values: Natural fabrics, sustainability, local craftsmanship
Prices: $60-$350

Farmers Market is a clothing brand founded in 2005 by an artist couple, fashion designer Bergthora Gudnadottir, and musician Jóel Pálsson.

Farmers Market’s designs have the best of old-school rustic vibes and mix them with a fresh and modern twist.

In my opinion, their designs resonate with an earthy, timeless quality that speaks volumes about Iceland’s age-old connection with nature.

Like many other Scandinavian fashion brands, the fashion house has been creating apparel designs focusing on sustainability.

Click to check Farmers Market‘s online shop and official website.

10. EYGLO

Category: Clothing, Dresses, Accessories
For: Women
From: Reykjavik, Iceland
Values: Unique designs, individuality, ethical production
Prices: $100-$500

EYGLO is a contemporary Icelandic designer fashion brand created by Eygló Margrét Lárusdóttir.

EYGLO designs always update with new surprising themes, concepts, techniques, and materials.

Recognized for its unique and fancy designs, EYGLO puts a strong emphasis on ethical production, sourcing quality materials, and ensuring fair labor practices.

Click to check EYGLO‘s online shop and official website.

11. Dimmblá

Category: Clothing, dresses, home textiles, accessories
For: Women
From: Reykjavik, Iceland
Values: Sustainability, ethical production, donation to charity
Prices: $50-$100

So, if you’re up for looking good while doing good, Dimmbla’s the name to remember.

Dimmblá is an ethical Icelandic lifestyle brand with limited but well-curated designs of outerwear, loungewear, and activewear.

For every piece sold from Dimmblá’s collections, a donation goes towards charity organizations like the Icelandic Environment Association, Landvernd.

As of 2023 November Dimmblá’s online shop is closed. I will update if the situation changes.

12. Spaksmannsspjarir (Aka “Spaks”)

Category: Clothing, Dresses, Knitwear
For: Women
From: Reykjavik, Iceland
Values: Versatility, Quality, Timeless design
Prices: $90-$400

If you’re hunting for something uniquely Icelandic and uber-cool, let me introduce you to Spaksmannsspjarir or, in short, “Spak”s.

Think of it as Iceland’s fashion-forward answer to haute couture but with a twist.

Don’t be tripped up by the name “Spaksmannsspjarir” which in Icelandic means “Wise Man’s Clothing”. If you are looking for a piece that screams “Icelandic chic,” this brand is your go-to!

The Spaks is dedicated to serving and designing for intellectual women from all over the world.

All of Spak’s garments are designed to fit well together, and you should be able to mix, match, and play with combining designs from their previous collections.

Click to check Spaks‘ online shop and official website.

13. As We Grow

Category: Clothing, Knitwear, Accessories
For: Children, Women, and Men
From: Reykjavik, Iceland
Values: Sustainability, Slow fashion
Prices: $30-$100

Looking for something cool for the kids and maybe a little something for yourself too? Well, As We Grow got your back.

As We Grow has strategically positioned itself as the quintessential brand for family fashion. Their apparel is simple yet luxurious and designed to grow with the child.

The brand employs a slow fashion approach, and no mass production is used. Only eco-friendly raw materials are used in their clothing.

Additionally, to protect the environment, only sustainable Alpaca wool is used in their knitwear.

With an expansive range catering specifically to all your children’s needs, the brand doesn’t stop there.

The fashion brand also offers some thoughtfully designed pieces for both mothers and fathers.

Integrating Icelandic tradition with contemporary style, As We Grow ensures that every family member, from the youngest to the eldest, is elegantly dressed.

Click to check As We Grow‘s online shop and official website.

14. svartbysvart

Category: Clothing, Knitwear, Accessories
For: Women, Men
From: Reykjavik, Iceland
Values: Minimalism, Hand-made, Made in Reykjavík Iceland
Prices: $100-$400

Svartbysvart has an awesome minimalistic vibe with a black-and-white palette that’s anything but boring.

The Reykjavík based fashion brand creates fully unisex clothing and accessories, and all pieces are hand-made by Scandinavian fashion designer Marko Svart.

Marko Svart’s designs reflect Scandinavian melancholy with Finnish and Japanese characteristics of minimalism and style.

Click to check svartbysvart‘s online shop and official website.

14. Swimslow

Category: Swimwear, Accessories
For: Women
From: Reykjavik, Iceland
Values: Recycled fabrics, Ethical production, Durability
Prices: $150-$200

For folks in Iceland, swimming isn’t just a summer thing – it can be an everyday activity.

And that’s what Swimslow captures: the joy of daily dips in local pools, steamy sauna sessions, and that sweet “living-in-the-moment” feeling.

Swimslow is an ethically responsible women’s swimwear brand that is designed in Iceland and created from recycled fabrics in Italy.

Click to check Swimslow‘s online shop and official website.

15. Mói

Category: Clothing, Basics, Outerwear
For: Children
From: Reykjavik, Iceland
Values: Organic, Ethical manufacturing, Quality, Sustainable living
Prices: $20-$80

Mói stands distinguished in the realm of children’s fashion in Iceland.

Mói crafts stylish children’s attire and not only champions a contemporary urban design but is steadfast in its dedication to responsible, ethical, and organic production methodologies.

The Icelandic kidswear clothing brand’s collections are suitable for children aged 0-12, and designed for both genders for diverse occasions, whether it’s casual play, sophisticated gatherings, or spirited celebrations.

Click to check Moi‘s online shop and official website.

16. Kolbrún

Category: Clothing, Dresses, Accessories
For: Women
From: Reykjavik, Iceland
Values: Made in Iceland, Traditional craftsmanship, Slow fashion
Prices: $100-$450

Kolbrun is an Icelandic slow womenswear fashion brand created in 2012 by the fashion designer Kolbrún Ýr Gunnarsdóttir.

The fashion brand aims to be an environment-friendly brand and, at the same time, dedicated to high-quality fabrics and ethical production.

The brand offers a wide range of accessories but has a limited apparel collection.

Kolbrun’s designs have a simple yet elegant aesthetic with sustainable quality fabrics and impeccable attention to detail and comfort.

All Kolbrun’s designs are made in Iceland in their studio at Reykjavík.

Click to check Kolbrún‘s online shop and official website.

17. Inklaw

Category: Streetwear, Casual wear, Accessories
For: Men, Women
From: Reykjavik, Iceland
Values: Innovative design, Made in Iceland
Prices: $50-$200

Specializing in streetwear and casual wear, Inklaw is a brand that stands at the intersection of urban culture and innovative fashion.

Known for its innovative design elements and focus on quality, all products are proudly made in Iceland.

Click to check Inklaw‘s online shop and official website.

18. Myrka

Category: Outerwear, Dresses, Accessories
For: Women
From: Reykjavik, Iceland
Values: Sustainable, Minimalist, Ethical, Made in Iceland
Prices: $80-$300

Myrka offers a carefully curated range of luxury dresses and accessories that are simply gorgeous. I always love to browse through their collection.

All Myrka’s designs are proudly made in Iceland, using high-quality materials that align with the brand’s ethos of minimal environmental impact.

Click to check Myrka‘s online shop and official website.

19. Another Creation

Category: Handcrafted Garments, Accessories
For: Women
From: Reykjavik, Iceland
Values: Unique designs, Made in Iceland, Multifunctional timeless designs
Prices: $500-$2000

Another Creation is a boutique high-end women’s fashion label that offers unique, handcrafted garments and accessories.

With a broad pricing range, the brand offers options for those who appreciate the artistry and craftsmanship that go into creating sustainable, unique fashion.

Click to check Another creations‘ online shop and official website.

20. Kalda

Category: Designer Footwear, Accessories
For: Women
From: Reykjavik, Iceland
Values: Luxury, Designed in Iceland and Hand-made in Portugal, Innovative design
Prices: $300-$800

Kalda gives you those “Where did you get those shoes?!” moments.

This luxury shoe brand, founded by Kata Alda, has taken the fashion world by storm. Fusing together contrasting elements – the rugged Icelandic landscape and the modern urban lifestyle.

The luxury shoe brand combines traditional craftsmanship with innovative design elements to create shoes that are as stylish as they are well-made.

Click to check Kalda‘s online shop and official website.

21. Andrea Maack

Category: Fragrances, Perfumes
For: Women, Men
From: Reykjavik, Iceland
Values: Artistic inspiration, quality, made in Iceland
Prices: $80-$200

Andrea Maack is a fragrance house renowned for its unique, niche perfumes that capture the essence of Iceland’s natural landscapes and artistic scenes.

Originally an artist, Andrea Maack brings a creative touch to each fragrance and caters to those who seek a scent that is both unique and evocative.

The moderate to high pricing range reflects the craftsmanship and quality that go into each bottle, appealing to those who consider fragrance an art form.

Click to check Andrea Maack‘s online shop and official website.

22. Cintamani

Category: Outerwear, Sportswear, Accessories
For: Women, Men, Children
From:  Garðabær, Iceland
Values: Sustainability, Technical perfection, Quality and Beautiful design
Prices: $50-$300

Since its inception in 1989, the outdoor fashion brand has been committed to creating outdoor clothing and gear that does not compromise style, comfort, or functionality.

Embodying the spirit of the Icelandic outdoors, Cintamani’s goal was to design outdoor clothing of the highest quality that could withstand the harsh weather conditions that characterize Iceland — a country where proper clothing is everything.

Click to check Cintamani‘s online shop and official website.

My other guides on Scandinavian Fashion