8 Must-Know Icelandic Children & Baby Fashion Brands

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Let me help you discover 8 Icelandic children’s clothing brands that will protect your kids comfortably from the harsh weather of Iceland.

Because Iceland is a small country, it is natural that you may be wondering if there are Icelandic clothing brands for your kids.

Don’t worry. There are plenty of clothing options in Iceland for all ages, including newborns and young ladies, whose offerings range from cozy woolen knits to stylish pieces.

For a more comprehensive guide, you can also check my 22 Icelandic Fashion Brands for Women, Men and Children.

Further Reading Suggestions, my guides on

1. Moi

Category: Clothing, Basics, Outerwear
For: Children
From: Reykjavik, Iceland
Values: Organic, Ethical manufacturing, Quality, Sustainable living
Prices: $20-$80

Mói stands distinguished in the realm of children’s fashion in Iceland.

Mói crafts stylish children’s attire and not only champions a contemporary urban design but is steadfast in its dedication to responsible, ethical, and organic production methodologies.

The Icelandic kidswear clothing brand’s collections are suitable for children aged 0-12, and designed for both genders for diverse occasions.

Whether it’s casual play, sophisticated gatherings, or spirited celebrations, Moi’s designs aim to let your child enjoy freely.

Click to check Moi‘s online shop and official website.

2. As We Grow

Category: Clothing, Knitwear, Accessories
For: Children, Women, and Men
From: Reykjavik, Iceland
Values: Sustainability, Slow fashion
Prices: $30-$100

Looking for something cool for the kids and maybe a little something for yourself too? Well, As We Grow got your back.

As We Grow has strategically positioned itself as the quintessential brand for family fashion. Their apparel is simple yet luxurious and designed to grow with the child.

The brand employs a slow fashion approach, and no mass production is used. Only eco-friendly raw materials are used in their clothing.

Additionally, to protect the environment, only sustainable Alpaca wool is used in their knitwear.

With an expansive range catering specifically to all your children’s needs, the brand doesn’t stop there.

The fashion brand also offers some thoughtfully designed pieces for both mothers and fathers.

Integrating Icelandic tradition with contemporary style, As We Grow ensures that every family member, from the youngest to the eldest, is elegantly dressed.

Click to check As We Grow‘s online shop and official website.

3. Icewear

Category: Basics, Outerwear, Icelandic Wool Sweaters, Norwegian Jumpers, Sportswear, Knitwear, Accessories
For: Women, Men, Children
From: Reykjavik, Iceland
Values: Durable, Functional, Icelandic wool
Prices: $50-$300

Icewear is the best kidswear brand if you´re looking for outdoor clothing for your children. Most of its garments are layered or lined to offer protection against the harsh climate of Iceland.

Icewear has a good collection of children’s clothing, from traditional wool apparel to protective outdoor gear for kids.

Icewear is also famous for producing Scandinavian-style sweaters with Icelandic wool for all ages, including children.

Outdoor fashion brand uses Icelandic sheep’s wool which has natural color variations, and originally two types of fur; “tog” and “þel”.

These two layers of wool fiber are naturally water-resistant and warm, which is a natural garment and a traditional way Icelanders keep themselves warm.

Click to check Icewear‘s online shop and official website.

4. ZO-ON

Category: Outerwear, Sportswear, Knitwear, Accessories
For: Women, men, children
From: Reykjavik, Iceland
Values: Performance, Quality, Sustainability, Durability, Made for Icelandic conditions
Prices: $60-$250

ZO-ON aims to make you enjoy Iceland’s variable and often harsh weather in a stylish way.

The outdoor fashion brand also has a kids’ collection, which aims to create a second protective skin for your child and, at the same time, give comfort and confidence to move, sweat, and smile in all weather conditions.

With a moderate pricing range, ZO-ON also offers many options for all family members.

Click to check ZO-ON‘s official website.

5. Cintamani

Category: Outerwear, Sportswear, Accessories
For: Women, Men, Children
From:  Garðabær, Iceland
Values: Sustainability, Technical perfection, Quality and Beautiful design
Prices: $50-$300

Since its inception in 1989, the outdoor fashion brand has been committed to creating outdoor clothing and gear that does not compromise style, comfort, or functionality.

Embodying the spirit of the Icelandic outdoors, Cintamani’s goal was to design outdoor clothing of the highest quality that could withstand the harsh weather conditions that characterize Iceland — a country where proper clothing is everything.

Click to check Cintamani‘s online shop and official website.

7. iglo+indi

Category: Clothing, outerwear, basics, accessories
For: Children
From: Reykjavik, Iceland
Values: Playfulness, creativity, sustainability
Prices: $30-$120

iglo+indi used to offer crisp colors, unique prints, and playful designs to the children’s fashion scene.

Their playful designs, coupled with high-quality craftsmanship, made them a favorite among both parents and kids.

Yet, apparently, they closed down. In the case they reopen, here is the link to iglo+indi‘s official website.

8. Lindex Iceland

Category: Clothing, Dresses, Basics, Outerwear, Accessories
For: Women, children
From: Gothenburg, Sweden
Values: Sustainability, Empowerment, Affordable fashion
Prices: $20-$150

Lindex is a very popular sustainable Swedish fashion brand that has 9 stores in Iceland.

Catering to women and children, Lindex continuously delivers high-quality, fashionable, and affordable attire, embodying the innovative spirit of Scandinavian design.

Click to check Lindex Iceland‘s official website.

What do kids in Iceland wear?

Kids should wear layered clothing with bright colors and safety deflectors in Iceland.

Additionally, rain and windproof outerwear, warm footwear, and woolen garments are essentials.

Let me explain further to give you ideas about appropriate children’s clothing in Iceland.

Layered clothing is essential because, as you all know, Iceland’s climate can be unpredictable, often described as “having all four seasons in one day.”

Bright colors and safety reflectors on kids’ backpacks, jackets, and even pants are common. These will enhance your children’s visibility, especially during the darker winter months.

Other essentials are Icelandic woolen garments which have water-resistant properties; rain and windproof outerwear and waterproof boots, especially in winter.

Lastly, do not forget swimwear, as swimming is a year-long activity in Iceland thanks to thermal pools.

My other guides on Icelandic Fashion

You can browse my guides for other fashion guides for Iceland to get more inspiration.

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Efe Genit

Efe Genit is a third-generation fashion entrepreneur. For Efe fashion is more than clothing, it is his lifelong passion. He shares insights on timeless elegance, contemporary trends, and everything in between.

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