In this post, we embark on a journey to discover 12 Icelandic women’s fashion brands that are gaining popularity both domestically and internationally.
Iceland women’s fashion brands share many similar minimalistic and design features with Scandinavian fashion brands.
Yet, Iceland has its own growing fashion scene.
The unique culture, history, and environment of Iceland have Icelandic fashion trends that celebrate both modernity and tradition, sustainability, and creativity.
Let’s start…
For a more comprehensive guide, you can also check my 22 Icelandic Fashion Brands for Women, Men and Children.
Further Reading Suggestions, my guides on
1. 66°North
Category: Basics, Outdoors, Sportswear, Coats, Jackets, Swimwear, Accessories
For: Women, Men
From: Gardabaer, Iceland
Values: Durable, Organic, Sustainable, Made in Europe
Prices: $100-$1200
66°North gets its name from the latitudinal line of the Arctic Circle, which crosses Súgandafjörður, Iceland.
Originating in 1926 in the challenging climates of Gardabaer, Iceland, 66°North began by creating gear robust enough to protect fishermen from Iceland’s brutal cold waters.
Fast forward to today, the Icelandic fashion house offers a wide variety of clothing, ensuring that wearers are prepared for all weather conditions.
Whether you’re hiking outdoors or hitting the city streets, 66°North got you covered.
66°North is dedicated to sustainability and aims for 100% green energy use, carbon neutrality, and zero waste.
Click to check North 66°‘s online shop and official website.
2. Hildur Yeoman Boutique
Category: Basics, Dresses, Outerwear, Knitwear, Accessories, Swimwear
For: Women
From: Reykjavik, Iceland
Values: Unique designs, Recycled fabrics, Designer clothing, Made-to-order, Made in Iceland & Estonia
Prices: $200-$1,000
Hildur Yeoman Boutique is a womenswear fashion brand that was created by popular fashion designer Hildur Yeoman, who has also been selected as the best fashion designer in Iceland numerous times.
Hildur has international fame, and her customers include famous people like Taylor Swift, Kehlani, Laura Lee, and Icelandic singer Björk.
Hildur Yeoman’s design studio is located in central Reykjavik, where she and her team design clothes that both flatter and empower the female body.
Giving importance to ethical values, the fashion brands’ designs are produced in workshops in Estonia with recycled materials or fabrics made from recycled tread.
Click to check Hildur Yeoman‘s online shop and official website.
3. Myrka
Category: Outerwear, Dresses, Accessories
For: Women
From: Reykjavik, Iceland
Values: Sustainable, Minimalist, Ethical, Made in Iceland
Prices: $80-$300
Myrka offers a carefully curated range of luxury dresses and accessories that are simply gorgeous. I always love to browse through their collection.
All Myrka’s designs are proudly made in Iceland, using high-quality materials that align with the brand’s ethos of minimal environmental impact.
Click to check Myrka‘s online shop and official website.
4. Icewear
Category: Outerwear, Icelandic Wool Sweaters, Norwegian Jumpers, Sportswear, Knitwear, Accessories
For: Women, Men, Children
From: Reykjavik, Iceland
Values: Durable, Functional, Icelandic wool
Prices: $50-$300
Icewear is a leading Icelandic manufacturer and retailer of knitwear, souvenirs, and outdoor clothes and gear.
Icewear offers a great selection of clothing, from hiking clothes to Norwegian-style jumpers.
The outdoor fashion brand is also renowned for producing Scandinavian-style sweaters with Icelandic wool.
In its knitwear, Icewear uses Icelandic sheep’s wool which has natural color variations, and originally two types of fur; “tog” and “þel”.
These two layers of wool fiber are naturally water-resistant and warm, which is a natural garment and a traditional way Icelanders keep themselves warm.
Their pricing is affordable, offering a wide range of apparel choices for the entire family.
Click to check Icewear‘s online shop and official website.
5. Aftur
Category: Basics, Dresses, Streetwear, Knitwear, Accessories, Fragrances, Jewelry
For: Women
From: Reykjavik, Iceland
Values: Upcycled, Sustainable, Made in Iceland
Prices: $80-$350
AFTUR is a circular fashion brand, meaning that it only uses before-used materials reducing waste but not creating any.
AFTUR produces innovative fashion pieces and embraces ecological responsibility but also champions local craftsmanship.
AFTUR’s beautiful and timeless designs are handcrafted and all cut by hand, and as a result, each one is unique and one of a kind.
Click to check Aftur‘s official website.
6. Kronkron
Category: Designer Clothes, Basics, Outerwear, Footwear, Dresses, Accessories
For: Women, Men
From: Reykjavik, Iceland
Values: Unique designs, Artisanal, Made in Iceland
Prices: $150-$600
Hugrún Árnadóttir and Magni Þorsteinsson, a dynamic fashion designer duo, are the force of the Icelandic fashion brand Kronbykronkron.
Also known as Kron by KronKron, this fashion brand is all about colors and unique design elements.
Renowned for its eclectic handmade shoes, dresses, and accessories, the brand captures the essence of Icelandic creativity with a focus on unique and high-quality designs.
KronKron’s store is designed to be a fun and fresh place where you lose yourself in colors and styles, “like visiting a sweets factory filled with goodies,” as the designer duo states.
Kronkron’s pricing reflects the artisanal nature and exclusivity of its products.
Click to check Kronkron‘s official website.
7. ZO-ON
Category: Outerwear, Sportswear, Knitwear, Accessories
For: Women, men, children
From: Reykjavik, Iceland
Values: Performance, Quality, Sustainability, Durability, Made for Icelandic conditions
Prices: $60-$250
ZO-ON is another Icelandic brand that aims to make you enjoy Iceland’s variable and often harsh weather in a stylish way.
The outdoor fashion brand aims to create a second protective skin with their garment and, at the same time, give you comfort and confidence to move, sweat, and smile in all weather conditions.
Their outdoor women’s clothing line offers durable and comfortable outdoor clothing for those who live in or wish to explore challenging climates.
Click to check ZO-ON‘s official website.
8. Farmers Market
Category: Clothing, Knitwear, Outerwear, Accessories
For: Women, Men, Children
From: Reykjavik, Iceland
Values: Natural fabrics, Sustainability, Local craftsmanship
Prices: $60-$350
Farmers Market’s designs have the best of old-school rustic vibes and mix them with a fresh and modern twist.
In my opinion, their designs resonate with an earthy, timeless quality that speaks volumes about Iceland’s age-old connection with nature.
Like many other Scandinavian fashion brands, the fashion house has been creating apparel designs focusing on sustainability.
Click to check Farmers Market‘s online shop and official website.
9. Spaksmannsspjarir (Aka “Spaks”)
Category: Clothing, Dresses, Knitwear
For: Women
From: Reykjavik, Iceland
Values: Versatility, Quality, Timeless design
Prices: $90-$400
If you’re hunting for something uniquely Icelandic and uber-cool, let me introduce you to Spaksmannsspjarir or, in short, “Spak”s.
Think of it as Iceland’s fashion-forward answer to haute couture but with a twist.
Don’t be tripped up by the name “Spaksmannsspjarir” which in Icelandic means “Wise Man’s Clothing”. If you are looking for a piece that screams “Icelandic chic,” this brand is your go-to!
The Spaks is dedicated to serving and designing for intellectual women from all over the world.
All of Spak’s garments are designed to fit well together, and you should be able to mix, match, and play with combining designs from their previous collections.
Click to check Spaks‘ online shop and official website.
10. Another Creation
Category: Handcrafted Garments, Accessories
For: Women
From: Reykjavik, Iceland
Values: Unique designs, Made in Iceland, Multifunctional timeless designs
Prices: $500-$2000
Another Creation is a boutique high-end women’s fashion label that offers unique, handcrafted garments and accessories.
The fashion label draws inspiration from Icelandic culture’s long history of strong females throughout the centuries and recreates contemporary designs.
With a broad pricing range, the brand offers options for those who appreciate the artistry and craftsmanship that go into creating sustainable, unique fashion.
Click to check Another creations‘ online shop and official website.
11. Kalda
Category: Designer Footwear, Accessories
For: Women
From: Reykjavik, Iceland
Values: Luxury, Designed in Iceland and Hand-made in Portugal, Innovative design
Prices: $300-$800
Kalda gives you those “Where did you get those shoes?!” moments.
This luxury shoe brand, founded by Kata Alda, has taken the fashion world by storm. Fusing together contrasting elements – the rugged Icelandic landscape and the modern urban lifestyle.
The luxury shoe brand combines traditional craftsmanship with innovative design elements to create shoes that are as stylish as they are well-made.
Click to check Kalda‘s online shop and official website.
12. Cintamani
Category: Outerwear, Sportswear, Accessories
For: Women, Men, Children
From: Garðabær, Iceland
Values: Sustainability, Technical perfection, Quality and Beautiful design
Prices: $50-$300
Since its inception in 1989, the outdoor fashion brand has been committed to creating outdoor clothing and gear that does not compromise style, comfort, or functionality.
Embodying the spirit of the Icelandic outdoors, Cintamani’s goal was to design outdoor clothing of the highest quality that could withstand the harsh weather conditions that characterize Iceland — a country where proper clothing is everything.
Click to check Cintamani‘s online shop and official website.
My other guides on Icelandic Fashion
You can browse my guides for other fashion guides for Iceland to get more inspiration.
