25 Danish Fashion Brands: A Tour of Copenhagen’s Finest

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In this article, I’m going to share with you 22 Danish Clothing Brands that reflect the all faces of the Danish fashion scene.

While we often nod to Paris or Milan as the icons of the fashion realm, the understated elegance and bold innovation of Danish fashion are capturing hearts worldwide.

With different stories and ethos than usual fast fashion brands, Danish fashion brands are weaving tales of minimalist charm, eco-conscious design, and unexpected twists.

So, let me take you by the hand and introduce you to 25 Danish Fashion brands that aren’t just making clothes – they’re making statements.

Ready to explore? Let’s dive into the world of Danish fashion together.

If you want a more specific guide, you can also check my guides on


Category: Basics, Dresses, Outerwear, Footwear, Accessories
For: Women
From: Copenhagen, Denmark
Values: Contemporary Design, High-Quality Materials
Prices: $80-$500

GANNI is a contemporary fashion brand that has taken the fashion world by storm with its playful and effortless approach to style.

Rooted in Scandinavian simplicity but always with a twist, GANNI celebrates the complexities of modern femininity.

GANNI’s designs are characterized by bold prints, vibrant colors, and a mix of high-quality materials.

Click to check GANNI‘s online shop and official website.

2. Stine Goya

Category: Dresses, Outerwear, Basics, Accessories, Shoes
For: Women
From: Copenhagen, Denmark
Values: Bold Individuality, Artful Expression
Prices: $120-$650

Stine Goya has cultivated a reputation for creating collections with rich color and print.

Each collection is an exploration of color theory, craftsmanship, and the sublime beauty found in the unexpected.

Born from the creative genius of its eponymous founder, Stine Goya, the brand seeks to inspire women to express their individuality boldly and unapologetically.

When it comes to fashion that’s both artful and impactful, few do it quite like Stine Goya.

Click to check Stine Goya‘s online shop and official website.

3. Baum und Pferdgarten

Category: Dresses, Outerwear, Basics, Knitwear
For: Women
From: Copenhagen, Denmark
Values: Eclectic Vision, Storytelling Through Fashion
Prices: $90-$500

Situated in the dynamic design hub of Copenhagen, Baum und Pferdgarten has been shaping the narrative of Danish fashion since its inception in 1999.

Founded by designers Rikke Baumgarten and Helle Hestehave, the brand is celebrated for its eclectic vision and playful designs.

“We want to create designs for women who want to have fun with their personal expression. Our collections can be worn in many different ways by many different women. We create clothes that help women tell their own story.”

Creative Directors of Baum und Pferdgarten, Helle Hestehave and Rikke Baumgarten.

Click to check Baum und Pferdgarten‘s online shop and official website.

4. Norse Projects

Category: Basics, Outerwear, Knitwear, Accessories, Footwear
For: Men, Women
From: Copenhagen, Denmark
Values: Functionality, Minimalism, Quality
Prices: $50-$400

Established in 2004, Norse Projects began as a retail streetwear shop and art gallery but soon transitioned into a clothing label, launching its first menswear line in 2009 and its womenswear collection much later.

The label is known for its clean lines, quality fabrics, and a palette that typically stays close to earthy tones and neutrals, though they do not shy away from incorporating bolder colors.

Norse Projects’ design philosophy is grounded in functionality and simplicity, with a focus on the kind of versatility that supports a less-is-more wardrobe approach.

Click to check Norse Projects‘s online shop and official website.

5. Saks Potts

Category: Outerwear, Dresses, Basics, Accessories
For: Women
From: Copenhagen, Denmark
Values: Contemporary Luxury, Whimsical Design
Prices: $200-$1,200

Saks Potts is Copenhagen’s answer to contemporary luxury with a whimsical twist.

Founded by Barbara Potts and Cathrine Saks, the brand has quickly captured the fashion world’s attention with its signature vibrant furs, bold patterns, and unexpected textures.

While deeply rooted in the minimalistic aesthetic of Danish design, Saks Potts dances to its own beat, creating pieces that are both avant-garde and wearable.

Their collections are for the fashion-forward individual who finds beauty in contrast and isn’t afraid to make a statement.

Click to check Saks Potts‘s online shop and official website.

6. Samsøe & Samsøe

Category: Basics, Outerwear, Knitwear, Dresses, Accessories, Shoes
For: Women, Men, Unisex
From: Copenhagen, Denmark
Values: Minimalist Elegance, Scandinavian Craftsmanship
Prices: $50-$600

Since its inception in Copenhagen, the brand has been championing a simple yet impactful approach to fashion.

Samsøe & Samsøe offers a unique blend of minimalist elegance, Danish design traditions, and urban energy.

Striking the perfect balance between timeless classics and contemporary trends, Samsøe & Samsøe is a testament to Scandinavian craftsmanship and design.

Each piece is crafted with a focus on clean lines, quality materials, and sophisticated simplicity.

Click to check Samsøe & Samsøe‘s online shop and official website.

7. Cecilie Bahnsen

Category: Haute Couture, Dresses, Outerwear, Basics, Accessories
For: Women
From: Copenhagen, Denmark
Values: Artisanal Craftsmanship, Modern Romanticism
Prices: $250-$1,500

A touchstone of contemporary femininity and artisanal craftsmanship, Norwegian designer Cecilie Bahnsen has carved a unique niche in the Danish fashion landscape.

Bahnsen’s collections embody a unique vision of luxury that is rooted in the tactile experience of wearing her garments.

The voluminous shapes and structures of her pieces evoke a playful yet sophisticated narrative.

Click to check Cecilie Bahnsen‘s online shop and official website.

8. Gestuz

Category: Dresses, Basics, Outerwear, Accessories
For: Women
From: Ikast, Denmark
Values: Modern Edge, Timeless Elegance, Sustainability
Prices: $30-$300

Gestuz stands as a testament to the harmonious fusion of edgy modernity and timeless elegance.

The fashion brand champions a refined yet rebellious aesthetic, seamlessly blending the classic with the contemporary.

Gestuz offers a refreshing option for those seeking affordable fashion without compromising on style or sustainability.

Click to check Gestuz‘s online shop and official website.

9. Rains

Category: Outerwear, Bags, Accessories
For: Women, Men
From: Aarhus, Denmark
Values: Innovation, Sustainability, Scandinavian Design
Prices: $50-$700

Born from the cloudbursts and drizzles of Denmark, Rains reimagines waterproof apparel with clean Scandinavian aesthetics and a commitment to sustainable materials,

Positioning itself as a lifestyle and outerwear brand with innovative weather-resistant techniques, the brand transforms rainy-day wear into a realm of style and functionality.

Click to check Rains‘ online shop and official website.

10. ROTATE Birger Christensen

Category: Dresses, Basics, Outerwear, Accessories
For: Women
From: Copenhagen, Denmark
Values: Bold Design, Contemporary Fashion, Statement Dressing
Prices: $50-$600

Rotate is a fashion brand co-founded by influencers-turned-designers Jeanette Madsen and Thora Valdimars in partnership with Danish fashion house Birger Christensen.

Their child, ROTATE Birger Christensen, is a brand where contemporary womenswear fashion takes a bold turn.

With a penchant for vibrant hues, sculptural silhouettes, and nostalgic nods to the ’80s, ROTATE creates pieces that are both audacious and irresistibly chic.

Click to check ROTATE Birger Christensen‘s online shop and official website.

11. Mads Nørgaard

Category: Basics, Outerwear, Knitwear, Dresses, Accessories
For: Women, Men, Kids
From: Copenhagen, Denmark
Values: Quality Craftsmanship, Sustainability
Prices: $50-$500

Mads Nørgaard stands as a beacon of Copenhagen’s fashion ethos: simplicity underscored by innovation.

Since its establishment, the brand has been devoted to the idea that “What you wear should support you in your ways and beliefs.”

Click to check Mads Nørgaard‘s online shop and official website.

12. Soulland

Category: Basics, Outerwear, Knitwear, Accessories
For: Men, Women
From: Copenhagen, Denmark
Values: Made in Europe, Sustainability, Modern Craftsmanship, Narrative Fashion
Prices: $60-$400

Soulland emerges from the vibrant streets of Copenhagen, championing a vision of a modern fashion brand that seamlessly merges classic craftsmanship with streetwear sensibilities.

Soulland produces high-quality clothes with a timeless twist and, in the meantime, supports independent manufacturers and sources as locally as possible.

Click to check Soulland‘s online shop and official website.

13. Won Hundred

Category: Basics, Denim, Outerwear, Knitwear, Accessories, Shoes
For: Women, Men
From: Copenhagen, Denmark
Values: Minimalist Elegance, Functional Design, Timeless Craftsmanship
Prices: $80-$700

Won Hundred crafts pieces that transcend fleeting trends, celebrating the beauty of simplicity.

With roots in denim, Won Hundred offers ready-to-wear fashion collections and denim assortments with strong craftsmanship and high-quality garments.

Each garment is a testament to Scandinavian design ethos, offering a harmonious blend of style and substance.

The brand places a strong emphasis on sustainability, with a large portion of their collections being produced within Europe, adhering to ethical guidelines and aiming for a reduced environmental impact.

Click to check Won Hundred‘s online shop and official website.

14. Han Kjøbenhavn

Category: Basics, Denim, Outerwear, Accessories
For: Women, Men
From: Copenhagen, Denmark
Values: Innovative Design, Sustainability, Experimental Aesthetics
Prices: $70-$800

Han Kjøbenhavn delves deep into the aesthetics of Danish culture, seamlessly blending elements of streetwear, high fashion, and avant-garde design.

Daring, innovative, and undeniably Danish, Han Kjøbenhavn is known for its uncompromising creativity.

With its striking visuals, experimental approaches, and a penchant for pushing boundaries, the brand invites its audience to experience fashion as art.

Click to check Han Kjøbenhavn‘s online shop and official website.

15. Mismo

Category: Bags, Accessories
For: Women, Men
From: Copenhagen, Denmark
Values: Timeless Design, Impeccable Craftsmanship, Durability
Prices: $150-$1,200

Mismo is renowned for its luxurious bags and accessories that embody the essence of Scandinavian minimalism with timeless design and excellent craftsmanship.

Created with the motto “Companions for life.”, every Mismo product is a testament to the art of simplicity, offering functional designs crafted from the finest materials.

Click to check Mismo‘s online shop and official website.

16. Astrid Andersen

Category: Sportswear, Basics, Outerwear, Accessories
For: Men, Unisex
From: Copenhagen, Denmark
Values: Urban Luxury, Innovative Design, Bold Aesthetics
Prices: $150-$1,100

Astrid Andersen is where high fashion meets urban appeal.

Born in the bustling streets of Copenhagen, this brand breaks the boundaries of traditional menswear, fusing luxurious materials with a sportswear aesthetic.

Celebrating the modern man who’s unafraid to challenge conventions, Astrid Andersen redefines luxury in the urban landscape.

Although the fashion brand is a menswear brand, many of its products can be defined as unisex apparel.

Click to check Astrid Andersen‘s online shop and official website.

17. Pas Normal Studios

Category: Sportswear, Accessories
For: Men, Women
From: Copenhagen, Denmark
Values: Cutting-Edge Performance, Scandinavian Aesthetics, Community Focus
Prices: $80-$600

In the realm of modern cycling apparel, Pas Normal Studios rides at the forefront.

The brand champions cutting-edge performance with a relentless commitment to innovation, ensuring cyclists experience optimal functionality without compromising on style.

The brand honors the great traditions of cycling and fosters a global community of cycling enthusiasts unified by a shared passion.

Click to check Pas Normal Studios‘s online shop and official website.


Category: Dresses, Basics, Outerwear, Knitwear, Accessories
For: Women
From: Denmark
Values: Artistic Design, Sustainability, Contemporary Femininity
Prices: $100-$900

MUNTHE’s design carries the effortless elegance of Danish styles with the spirit of contemporary femininity.

Since its inception, the brand balanced between the laid-back and the luxurious and, at the same time, celebrated for its artistic prints, versatile silhouettes.

Sustainability is a vital component of the Munthe brand, as it conscientiously adopts eco-friendly practices.

Click to check MUNTHE‘s online shop and official website.

19. ARKK Copenhagen

Category: Shoes
For: Women, Men
From: Copenhagen, Denmark
Values: Minimalist Design, Innovation, Urban Aesthetics
Prices: $90-$300

Where Scandinavian simplicity meets contemporary sneaker culture, ARKK Copenhagen emerges.

ARKK Copenhagen is not just a footwear brand—it’s a movement towards reimagining the boundaries of urban footwear design.

Co-founded by Kasper Høj Rasmussen and Thomas Refdahl, the brand effortlessly melds functionality with aesthetics, producing sneakers that are as comfortable as they are visually striking.

Click to check ARKK Copenhagen‘s online shop and official website.

20. Hummel International

Category: Sportswear, Shoes, Outerwear, Basics, Accessories
For: Women, Men, Children
From: Aarhus, Denmark
Values: Athletic Heritage, Quality, Team Spirit
Prices: $30-$250

Hummel International, often simply known as Hummel, is a beacon of athletic heritage mixed with modern design.

Hummel has been equipping athletes, teams, and sport enthusiasts with high-quality sportswear since 1923.

Renowned for its iconic chevrons, the brand not only represents top-tier sports performance but also stands for team spirit, tenacity, and passion.

Beyond the field and the courts, Hummel’s urban collections cater to streetwear enthusiasts, merging sporty aesthetics with contemporary fashion.

Click to check Hummel International‘s online shop and official website.

21. Forét

Category: Basics, Outerwear, Accessories
For: Men, Women
From: Kolding, Denmark
Values: Sustainable Fashion, Nature-Inspired, Adventure
Prices: $50-$400

Delve into the realm of nature-inspired fashion with Forét.

Born from the Danish word for “forest,” Forét draws deep inspiration from the tranquility and raw beauty of Scandinavian woodlands.

Created with co-founders Jesper and Jeppe’s shared passion for outdoor exploration, the brand crafts sustainable garments that resonate with the adventurous spirit and echo the call of the wild.

Click to check Forét‘s online shop and official website.

22. Wood Wood

Category: Streetwear, Casual Wear, Denim, Accessories
For: Women, Men
From: Copenhagen, Denmark
Values: Modern, Urban, Collaborative Designs
Prices: $50-$500

Wood Wood stands at the intersection between high fashion and urban streetwear.

The brand offers a sophisticated take on iconic silhouettes, avant-garde streetwear to casual wear, with a special emphasis on denim and unique accessories.

WOOD WOOD’s ready-to-wear collections are developed by an in-house assembly of designers working with local and international artists.

Click to check Wood Wood‘s online shop and official website.

23. Jack and Jones

Category: Denim, Casual Wear, Sportswear, Outerwear, Accessories
For: Men
From: Brande, Denmark
Values: Trendy, Youthful, Affordable
Prices: $20-$150

Jack & Jones is a denim-centric label that is designed for modern man.

The clothing brand ensures that every man can find something that fits his personal style and everyday life.

Their collections are infused with a trendy vibe that takes cues from the latest street style, music, and pop culture.

Affordability is key at Jack & Jones, making style accessible without compromising on quality or design.

Click to check Jack Jones‘s online shop and official website.

24. By Malene Birger

Category: Chic, Classics, Dresses, Accessories
For: Women
From: Copenhagen, Denmark
Values: Elegance, Simplicity, Functionality
Prices: $150-$650

By Malene Birger is a brand that embodies the essence of modern elegance, infused with a deep respect for classic craftsmanship.

The brand caters to women with an appreciation for simplicity and a keen sense of contemporary fashion.

Each collection from By Malene Birger is designed to offer staples that are as practical as they are beautiful.

Even tough their prices are high, their collections offer good value for money.

Click to check By Malene Birger‘s online shop and official website.

25. Moss Copenhagen (“MSCH”)

Category: Casual, Chic, Basics, Dresses, Accessories
For: Women
From: Copenhagen, Denmark
Values: Contemporary, Effortlessness, Scandinavian Simplicity, Affordability
Prices: $30-$200

Moss Copenhagen (also known as “MSCH”) is a fashion label with an effortless aesthetic and an unwavering commitment to Scandinavian simplicity.

MSCH is the ultimate affordable Danish womenswear brand designed with casual and chic style.

MSCH Copenhagen is positioned to offer affordability without sacrificing the distinctive qualities of Danish design.

Click to check Moss Copenhagen‘s online shop and official website.

26. Knowledge Cotton Apparel

Category: Basics, Outerwear, Knitwear, Accessories
For: Women, Men
From: Herning, Denmark
Values: Organic, Sustainable, Eco-Friendly
Prices: $50-$250

Knowledge Cotton Apparel merges traditional Scandinavian design with an unwavering commitment to the environment.

Knowledge Cotton Apparel creates basics, outerwear, knitwear, and accessories primarily from organic cotton and other sustainable materials.

Whether you’re in need of a casual tee or a smart jacket, this brand ensures you can buy clothes at affordable prices without sacrificing sustainable approach.

Click to check Knowledge Cotton Apparel‘s online shop and official website.

27. Bestseller

Category: Basics, Dresses, Outerwear, Denim, Sportswear, Accessories, and more
For: Women, Men, Children
From: Brande, Denmark
Values: Quality, Affordability, Sustainability
Prices: $20-$500

Founded by Troels Holch Povlsen, the company’s vision has always been to provide contemporary fashion with an emphasis on quality, affordability, and sustainability.

From the heart of Denmark, Bestseller emerges as a global fashion powerhouse, weaving together multiple brands under one illustrious banner.

ONLY, Vero Moda, Mamalicious, and Jack & Jones are a few of the fashion brands under the umbrella of Bestseller.

With an expansive reach that spans several continents, Bestseller has become a household name for its diverse range of styles, catering to various tastes and demographics.

Click to check Bestseller‘s official website.

My other guides on Scandinavian Fashion

You can browse my guides for other Scandinavian countries to get more inspiration.

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Efe Genit

Efe Genit is a third-generation fashion entrepreneur. For Efe fashion is more than clothing, it is his lifelong passion. He shares insights on timeless elegance, contemporary trends, and everything in between.

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