25 Norwegian Fashion Brands: The Rise of Norwegian Style

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Here is my curated list of 25 Norwegian brands, which offers a glimpse into Norwegian Fashion.

If you think the only beautiful sight that Norway offers is stunning landscapes and the captivating Northern Lights, wait to see the Norwegian fashion.

With a rich history of craftsmanship and an increasingly innovative approach to sustainability, Norwegian fashion brands are not shy to take their own from the global market.

From high-end outerwear to traditionally crafted knitwear, these brands embody the quintessential blend of Norwegian values: quality, durability, and a deep respect for nature.

Whether you’re an outdoor enthusiast seeking performance gear or a fashion aficionado looking for sustainable yet stylish options,

Let’s start.

1. Holzweiler

Category: Outerwear, Knitwear, Basics, Accessories
For: Women, Men, Kids
From: Oslo, Norway
Values: High-quality materials, Sustainability, Innovation
Prices: $150-$900

Holzweiler is a fashion brand known for its commitment to quality, sustainability, and innovation.

The fashion brand offers well-curated unisex collections that balance both style and function.

Holzweiler uses recycled materials in its products. For this reason, the brand’s clothing not only looks good but also has a minimal environmental impact.

Click to check Holzweiler‘s online shop and official website.

2. Dale of Norway

Category: Knitwear, Outerwear, Accessories
For: Women, Men, Children
From: Dale, Norway
Values: Traditionally crafted wool garments, Norwegian heritage, Made in Norway
Prices: $100-$500

Founded in 1879, Dale of Norway is one of the oldest and most respected producers of Norwegian knitwear.

Based in the small village of Dalekvam, the brand has been crafting high-quality wool garments for over a century.

Known for its intricate patterns inspired by traditional Norwegian culture, Dale of Norway is deeply committed to maintaining the traditional craftsmanship and quality that has been its hallmark for generations.

Click to check Dale of Norway‘s online shop and official website.

3. Helly Hansen

Category: Outerwear, Sportswear, Footwear, Accessories, Gear
For: Women, Men, Children
From: Oslo, Norway
Values: Performance, Durability, Innovation
Prices: $50-$500

Founded in 1877, Helly Hansen is a leader in high-performance outdoor clothing as well as outdoor gear.

Helly Hansen’s outdoor designs, which incorporate cutting-edge technology and innovative materials, are renowned for being suitable for harsh weather conditions.

Click to check Helly Hansen‘s online shop and official website.

4. Norrøna

Category: Outerwear, Sportswear, Accessories, Gear
For: Women, Men, Children
From: Oslo, Norway
Values: Quality, Organic cotton, Recycled fibers, Sustainability
Prices: $100-$800

Founded in 1929, Norrøna is another leading name in high-performance outdoor clothing and gear.

The outdoor brand is trusted by adventurers and professionals alike for its innovative, durable, and functional products.

The fashion brand values durability so much that it gives a 7-year warranty for all of its products.

Norrøna is also deeply committed to sustainability, incorporating eco-friendly materials and responsible manufacturing processes wherever possible.

Every year, 1% of the total sales of Norrøna are used to assist organizations promoting sustainability and environmentally friendly initiatives.

Click to check Norrøna‘s online shop and official website.

5. Johnnylove

Category: Basics, Outerwear, Accessories
For: Men, Women
From: Trondheim, Norway
Values: Recycled fabrics, Italian and Japanese fabrics, Sustainability
Prices: $100-$500

Johnnylove’s philosophy is “fewer things with quality are more than many things that don’t have quality”.

Johnnylove’s quality definition not only relies on the quality of materials and craftsmanship but also on the original design with thoughtful details.

With designs crafted with European knowledge, culture, and traditions, Johnnylove wants to offer products that make a difference in people’s lives by meeting a real need while still making fashion.

Click to check Johnnylove‘s online shop and official website.

6. Bergans of Norway

Category: Outerwear, Sportswear, Camping equipment, Backpacks
For: Women, Men, Children
From: Hokksund, Norway
Values: Performance, Durability, Sustainability
Prices: $50-$600

Bergans of Norway, which was founded in 1908, can be deemed as the brand that pioneered the development of modern outdoor gear and clothing.

Known for its focus on performance and durability, the outdoor fashion brand offers a comprehensive range of outdoor clothes and gear.

In recent years, the brand has also taken steps towards sustainability, incorporating eco-friendly materials and responsible manufacturing practices.

Bergan’s slogan is “Wear – Repair – Reuse – Repeat,” and they provide repair services and spare parts for their products.

Click to check Bergans of Norway‘s online shop and official website.

7. Norwegian Rain

Category: High-end outerwear
For: Women, Men
From: Bergen, Norway
Values: Slow Fashion, Innovation, Elegance
Prices: $300-$800

Norwegian Rain originates from Bergen, Norway, a city known for its rainy weather, making it the perfect birthplace for a brand specializing in weatherproof outerwear.

With a focus on elegance, Norwegian Rain offers bags, coats, and jackets that are stylish, trendy, and lightweight, as well as %100 waterproof.

Norwegian Rain is a slow-fashion brand with a mantra of “Reduce, Reuse, Recycle, Repair and Respect”.

The brand uses recycled Polyester, and 95% of their fabrics are Bluesign certified to prove that they use environmentally friendly fabrics.

Click to check Norwegian Rain‘s online shop and official website.

8. Devold

Category: Basics, Outerwear, Knitwear, Sportswear
For: Women, Men, Children
From: Langevåg, Norway
Values: Traceability, Natural choices, Animal welfare
Prices: $50-$500

Founded in 1853, Devold of Norway is one of the oldest manufacturers of woolen knitwear in the country.

Using only the finest wool gathered around the globe and traditional craftsmanship, Devold is one of the best knitwear brands in Norway.

The brand has a longstanding tradition of producing exceptional warm, comfortable, and durable garments.

Devold not only offers outdoor clothing and sportswear but also everyday items from lingerie to T-shirts.

Lastly, the brand offers clothes for all ages.

Click to check Devold of Norway‘s online shop and official website.

9. Skogstad

Category: Outerwear, Sportswear, Basics
For: Women, Men, Children
From: Innvik, Norway
Values: Performance, Quality, Durability
Prices: $40-$300

Skogstad is another century-old Norwegian affordable fashion brand.

Skogstad’s garments are created with thoughtful designs to withstand a variety of weather conditions, making them ideal for outdoor enthusiasts of all ages.

While Skogstad is known for outdoor garments, the brand also offers an extensive collection of everyday wear.

Click to check Skogstad‘s online shop and official website.

10. Norlender Knitwear

Category: Knitwear, Sweaters, Accessories
For: Women, Men, Children
From: Ørsta, Norway
Values: Tradition, Norwegian wool, Sustainability
Prices: $80-$250

Norlender Knitwear has been practicing the art of traditional Norwegian knitwear for generations, and its historical factory also functions as a tourist destination.

The knitwear brand also employs responsible manufacturing practices and aims for the least environmental impact with a commitment to sustainability practices.

Norlender Knitwear delivers its orders worldwide to all who desire to be warm in the winter.

Rooted in the scenic town of Ørsta, Norway, the third generation of the Tveiten family provides traditional knitwear under a new label, Norlender.

Their historical factory, “Factory by the Fjords” where Norlender Knitwear is produced, is also open for visitors.

Click to check Norlender Knitwear‘s online shop and official website.

11. Marius

Category: Knitwear, Accessories, Home textiles
For: Women, Men, Children
From: Oslo, Norway
Values: Tradition, Craftsmanship, Quality
Prices: $40-$200

Marius is definitely one of my favorite Norwegian brands.

Besides being affordable, I love their unique geometric motif that has become synonymous with Norwegian craftsmanship

The brand specializes in high-quality knitwear and home textiles, yet, Marius is also renowned for their kids’ collection.

Marius Kids offers garments that combine tradition with comfort, using the finest materials for all family members.

You can check Marius’s Amazon store or click to check Marius‘s online shop and official website.

12. ONE and OTHER

Category: Contemporary womenswear, Accessories
For: Women
From: Oslo, Norway
Values: Timeless, Minimalist, Quality, Anti-fast fashion, Less carbon footprint
Prices: $80-$500

ONE and OTHER is a Scandinavian ready-to-wear women’s fashion brand that embodies timeless elegance with a minimalist Scandinavian aesthetic.

The fashion brand collection offers feminine designs, a monochrome color palette, and with strong attention to elevated details.

Strongly influenced by the Norwegian climate, knitwear designs are signature pieces of ONE and OTHER are cable knit sweaters and oversized wool coats.

Using quality materials and meticulous craftsmanship, ONE and OTHER aims to offer durable timeless luxury clothing.

Click to check ONE and OTHER‘s online shop and official website.

13. ILAG

Category: Contemporary apparel, Accessories
For: Women
From: Norway
Values: Quality, Minimalist design, Everyday clothing, Buying back used products
Prices: $100-$400

ILAG is a lifestyle fashion brand that brings you beautiful, comfortable, everyday clothing that has you covered no matter the occasion.

The fashion brand defines itself as a weekday brand because weekdays should be days a bit more beautiful, soft, and warm.

ILAG’s provides Nordic-style garments with modern cuts and a Scandinavian simpleness and uses natural or certified recycled materials in their designs.

Additionally, ILAG offers a deposit system, where customers can get a discount if they return their used ILAG products.

The brand then cleans, repairs, or redesigns used garments before they resell.

Click to check ILAG‘s online shop and official website.

14. Envelope1976

Category: Contemporary womenswear, Swimwear, Accessories
For: Women, Unisex
From: Oslo, Norway
Values: Sustainability, Timeless design, High fashion, Natural
Prices: $100-$700

Envelope1976 is a high fashion brand with designs for a modern and quality-conscious woman.

The brand aims to produce pieces that not only serve as wardrobe staples but are created with natural fabrics and a sustainable approach.

Click to check Envelope1976‘s online shop and official website.

15. Moods of Norway

Category: Clothing, Shoes, Accessories
For: Men
From: Stryn, Norway
Values: Creativity, Vibrant designs, Quality
Prices: $50-$400

Immerse yourself in the world of Moods of Norway, a brand that celebrates the radiant spirit of Norwegian culture and landscapes.

After going bankrupt, Moods of Norway re-launched in 2019, and this time for good.

Moods of Norway fuses traditional Norwegian elements with contemporary fashion, resulting in an eclectic and vibrant range of men’s attire.

I love their designs because they do not go after untested things to get attention. They get attention by doing familiar designs but with unique twists that make you happy.

Click to check Moods of Norway‘s online shop and official website.

16. Northern Playground

Category: Outdoor apparel, Baselayers, Outerwear
For: Women, Men
From: Oslo, Norway
Values: Innovation, Sustainability, Functionality
Prices: $50-$300

Northern Playground is an outdoor fashion brand that focuses on innovative designs to meet the rigorous demands of an adventurous lifestyle.

Their award-winning designs are Ziplongs, Zipbody, and Zipbra. These are base-layer garments that you can undress without undressing your outerwear.

With a commitment to innovation and sustainability, the brand continues to create garments that are as functional as they are environmentally responsible.

Click to check Northern Playground‘s online shop and official website.

17. Mall of Norway

Category: Multi-brand retail, Apparel, Accessories, Souvenirs
For: Women, Men, Children
From: Flåm, Norway
Values: Diversity, Quality, Convenience
Prices: Varies by brand

Mall of Norway is a shopping center known for offering a wide range of Norwegian and international brands.

Located in the picturesque town of Flåm, the Mall of Norway serves as a shopping destination for both locals and tourists alike.

Offering an extensive range of Norwegian and international brands, the mall covers everything from apparel and accessories to souvenirs and specialty goods.

You can also buy from their online store with Klarna, Paypal, and Stripe, besides regular payment options.

Click to check Mall of Norway‘s online shop and official website.

18. Røros Tweed

Category: Home textiles, Wool blankets, Interior accessories
For: Homeowners
From: Røros, Norway
Values: Craftsmanship, Tradition, 100% Norwegian-made
Prices: $80-$300

Røros Tweed is a fashion brand known for its high-quality wool home textiles, particularly blankets and interior textiles.

Based in the historic mining town of Røros, Norway, Røros Tweed has been crafting high-quality wool blankets and home textiles for centuries.

Rooted in Norwegian tradition and craftsmanship, the brand is committed to sustainability and ethical production, using only natural, locally produced wool in its product.

Click to check Røros Tweed‘s online shop and official website.

19. Swims

Category: Outerwear, Footwear, Accessories
For: Women, Men
From: Oslo, Norway
Values: Innovation, Water and weather resistance, Scandinavian simplicity
Prices: $100-$700

The brand was established by Johan Ringdal as a solution to the heavy, bulky, and unattractive rain gear available at the time.

Swims is perhaps best known for its loafers made with their anti-slip and water-resistant materials.

Beyond loafers, Swims also offers water-friendly outerwear, footwear, and accessories that don’t compromise on style.

Swims offers a unique blend of Scandinavian design sensibilities and practicality.

Click to check Swims‘ online shop and official website.

20. Swix

Category: Ski equipment, Outerwear, Accessories
For: Women, Men, Children
From: Lillehammer, Norway
Values: Performance, Innovation, Quality
Prices: $20-$400

Since 1946, Swix has been a Norwegian company well-known for its ski-related products, including waxes, apparel, and accessories.

From pioneering ski waxes to cutting-edge outerwear, Swix is committed to enhancing the outdoor experience with its wide range of products.

Built for durability and performance, each item undergoes rigorous testing to meet the demands of challenging weather conditions.

With a wide range of pricing, Swix caters to everyone from the weekend warrior to the Olympic athlete, always with an emphasis on quality and performance.

Click to check Swix‘s online shop and official website.


Category: Sportswear, Outdoor apparel, Accessories
For: Women, Men, Children
From: Norway
Values: Versatility, Quality, Sustainability
Prices: $40-$200

TWENTYFOUR is a lifestyle brand that celebrates the joys of outdoor life and everyday adventures.

Whether it’s a day in the city or a weekend in the mountains, TWENTYFOUR aims to provide comfortable, stylish, and durable options.

The brand also places a strong emphasis on sustainability, incorporating recycled materials and responsible production methods into its product line.

Click to check TWENTYFOUR‘s official website.

My other guides on Scandinavian Fashion

You can browse my guides for other Scandinavian countries to get more inspiration.

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Efe Genit

Efe Genit is a third-generation fashion entrepreneur. For Efe fashion is more than clothing, it is his lifelong passion. He shares insights on timeless elegance, contemporary trends, and everything in between.

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