In this article, I introduce you to 12 Norwegian men’s fashion brands that are suitable for all styles.
Norwegian fashion brands’ common points are that they share a keen emphasis on superior quality, sustainability, and Scandinavian elegance and practicality.
Let me help you discover the unique stories, values, and exceptional offerings of Norwegian men’s clothing brands.
Whether you’re looking for high-end outerwear, innovative sportswear, or everyday casual clothes, I listed the best Norwegian men’s fashion brands that you need to know.
For a more comprehensive guide, you can also check my 25 Norwegian Fashion Brands for Women, Men, and Children.
Further Reading Suggestions, my guides on
1. Holzweiler
Category: Outerwear, Knitwear, Basics, Accessories
For: Women, Men, Kids
From: Oslo, Norway
Values: High-quality materials, Sustainability, Innovation
Prices: $150-$900
Holzweiler is a fashion brand known for its commitment to quality, sustainability, and innovation.
The fashion brand offers well-curated unisex collections that balance both style and function.
From rain ponchos to soft knitwear with lambswool, mohair, and alpaca wool, Holzweiler offers a wide range of apparel for men.
Holzweiler uses recycled materials in its products. For this reason, the brand’s clothing not only looks good but also has a minimal environmental impact.
Click to check Holzweiler‘s online shop and official website.
2. Dale of Norway
Category: Knitwear, Outerwear, Accessories
For: Women, Men, Children
From: Dale, Norway
Values: Traditionally crafted wool garments, Norwegian heritage, Made in Norway
Prices: $100-$500
Founded in 1879, Dale of Norway is one of the oldest and most respected producers of Norwegian knitwear.
Based in the small village of Dalekvam, the brand has been crafting high-quality wool garments for over a century.
Known for its intricate patterns inspired by traditional Norwegian culture, in its men’s collection, you can find jackets, pants, and sweaters made with traditional Nordic craftsmanship.
Click to check Dale of Norway‘s online shop and official website.
3. Moods of Norway
Category: Clothing, Shoes, Accessories
For: Men
From: Stryn, Norway
Values: Creativity, Vibrant designs, Quality
Prices: $50-$400
Moods of Norway was a fashion brand that was founded in 2003 by Stefan Dahlquist, Peder Børresen, and Simen Staalnacke.
After going bankrupt, Moods of Norway re-launched in 2019, and this time for good.
The fashion brand offers an eclectic and vibrant range of men’s attire.
Known for its bold, colorful designs and quirky, unique style, Moods of Norway fuses traditional Norwegian elements with contemporary fashion.
I love their designs because they do not go after untested things to get attention. They get attention by doing familiar designs but with unique twists that make you happy.
Click to check Moods of Norway‘s online shop and official website.
4. Helly Hansen
Category: Outerwear, Sportswear, Footwear, Accessories, Gear
For: Women, Men, Children
From: Oslo, Norway
Values: Performance, Durability, Innovation
Prices: $50-$500
Helly Hansen is a leader in high-performance outdoor clothing as well as outdoor gear.
Founded by Helly Juell Hansen in 1877, has a rich heritage of creating garments that are designed to withstand the harsh and unpredictable Nordic weather.
Although not exclusively a menswear brand, Helly Hansen offers an extensive range of men’s clothing and gear that’s well-regarded in both fashion and utility circles.
Click to check Helly Hansen‘s online shop and official website.
5. Norrøna
Category: Outerwear, Sportswear, Accessories, Gear
For: Women, Men, Children
From: Oslo, Norway
Values: Quality, organic cotton, recycled fibers, sustainability
Prices: $100-$800
Founded in 1929, Norrøna is another leading name in high-performance outdoor clothing and gear.
The outdoor brand is trusted by adventurers and professionals alike for its innovative, durable, and functional products.
The fashion brand values durability so much that it grants a 7 year warranty for all of its products.
Every year, 1% of the total sales of Norrøna are used to assist organizations promoting sustainability and environmentally friendly initiatives.
Click to check Norrøna‘s online shop and official website.
6. Swims
Category: Outerwear, Footwear, Accessories
For: Women, Men
From: Oslo, Norway
Values: Innovation, Water and weather resistance, Scandinavian simplicity
Prices: $100-$700
Swims is known for its stylish, waterproof footwear and accessories that are perfect for handling inclement weather without sacrificing style.
The brand was established by Johan Ringdal as a solution to the heavy, bulky, and unattractive rain gear available at the time.
Whether it’s a pair of water-resistant loafers or a bag, the brand prides itself on its commitment to quality and versatility.
Swims also offers a wide range of men’s outerwear ranging from beach shorts to winter parkas.
Swims offers a unique blend of Scandinavian design sensibilities and practicality.
Click to check Swims‘ online shop and official website.
7. Johnnylove
Category: Basics, outerwear, accessories
For: Men, Women
From: Trondheim, Norway
Values: Recycled fabrics, Italian and Japanese fabrics, sustainability
Prices: $100-$400
Johnnylove’s philosophy is “less things with quality are more than many things that don’t have quality”.
John Vinnem, one of the best Norwegian fashion designers, founded the brand in the early 2000s to create a men’s collection of casual clothes that can be considered business clothes but not formal clothes.
He wanted people to wear their clothes at work but at the same time go to a night party without the need to change their clothes.
With this goal in mind, Johnnylove wants to offer products that make a difference in people’s lives by meeting a real need while still making fashion.
Click to check Johnnylove‘s online shop and official website.
8. Bergans of Norway
Category: Outerwear, Sportswear, Camping equipment, Backpacks
For: Women, Men, Children
From: Hokksund, Norway
Values: Performance, Durability, Sustainability
Prices: $50-$600
Bergans of Norway, which was founded in 1908, can be deemed as the brand that pioneered the development of modern outdoor gear and clothing.
Known for its focus on performance and durability, the outdoor fashion brand offers a comprehensive range of outerwear, sportswear, camping equipment, and backpacks.
You do not need to worry about damaging clothes, Bergan’s slogan is “Wear – Repair – Reuse – Repeat,” and they provide repair services and spare parts for their products.
Click to check Bergans of Norway‘s online shop and official website.
9. Norwegian Rain
Category: High-end outerwear
For: Women, Men
From: Bergen, Norway
Values: Slow Fashion, Innovation, Elegance
Prices: $300-$800
Norwegian Rain originates from Bergen, Norway, a city known for its rainy weather, making it the perfect birthplace for a brand specializing in weatherproof outerwear.
With a focus on elegance, Norwegian Rain offers meticulously designed coats and jackets that are stylish, trendy, and lightweight, as well as %100 waterproof.
Norwegian Rain is a slow-fashion brand with a mantra of “Reduce, Reuse, Recycle, Repair and Respect”.
The brand uses recycled Polyester, and 95% of their fabrics are Bluesign certified to prove that they use environmentally friendly fabrics.
Click to check Norwegian Rain‘s online shop and official website.
10. Devold of Norway
Category: Basics, Outerwear, Knitwear, Sportswear
For: Women, Men, Children
From: Langevåg, Norway
Values: Traceability, Natural choices, Animal welfare
Prices: $50-$500
Founded in 1853, Devold of Norway is one of the oldest manufacturers of woolen knitwear in the country.
Using only the finest wool gathered, the brand has a longstanding tradition of producing exceptional warm, comfortable, and durable garments.
Whether you are skiing, hiking in the mountains, or taking a walk in the city, Devold has something for you.
From casual clothes to baselayer clothes, Devold offers something for men of all ages.
Click to check Devold of Norway‘s online shop and official website.
11. Skogstad
Category: Outerwear, Sportswear, Basics
For: Women, Men, Children
From: Innvik, Norway
Values: Performance, Quality, Durability
Prices: $40-$300
Skogstad is another century-old Norwegian fashion brand known for affordable outdoor garments.
Skogstad aims to provide apparel that stands up to the rigorous demands of the Norwegian outdoors.
Skogstad’s garments are created with thoughtful designs to withstand a variety of weather conditions, making them ideal for outdoor enthusiasts of all ages.
Click to check Skogstad‘s online shop and official website.
12. Norlender Knitwear
Category: Knitwear, Sweaters, Accessories
For: Women, Men, Children
From: Ørsta, Norway
Values: Tradition, Norwegian wool, Sustainability
Prices: $80-$250
Norlender Knitwear has been practicing the art of traditional Norwegian knitwear for generations.
Using high-quality natural wool, Norlender Knitwear represents the essence of Nordic culture.
Click to check Norlender Knitwear‘s online shop and official website.
My other guides on Norwegian Fashion
You can browse my other guides for other fashion guides for Norway to get more inspiration.
