17 Popular Swedish Men’s Clothing Brands: For Every Style

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If you are looking for Swedish men’s clothing brands, here are 17 Swedish Men’s Fashion Brands that cover all your needs.

Swedish men’s fashion, in particular, captures this essence, marrying understated aesthetics with high-quality materials and craftsmanship.

The rich history, combined with an innovative spirit, ensures that Swedish men’s fashion continues to evolve, setting its own trends and redefining style norms.

What makes Swedish brands stand out is their commitment to sustainability, innovation, and a certain timeless elegance.

From avant-garde streetwear to refined classic wear, Swedish fashion brands offer a palette of options for men.

Today, as a fashion addict, I am taking you to unveil the unique men’s fashion brands of Sweden.

1. Acne Studios

Category: Ready-to-wear apparel, Denim, Footwear, and Accessories
For: Women, Men
From: Stockholm, Sweden
Values: Minimalism, Quality, Innovation
Prices: $100-$1,500

Since its launch in 1996, Acne Studios has evolved into a renowned fashion house with retail stores in prestigious locations, including Paris, New York, Tokyo, Los Angeles, Antwerp, and London fashion shows.

For the modern man, Acne Studios offers a blend of Scandinavian minimalism with a touch of streetwear influence.

Acne Studios offers minimalist and innovative designs, and the fashion house often experiments with materials, cuts, and styles to offer fashion-forward, unique pieces.

Their men’s line consistently presents basics that are anything but “basic.”

From perfectly tailored trousers to iconic leather jackets, the fashion house focuses on high-quality materials, unique textures, and cuts.

Click to check Acne Studios‘s online shop and official website.

2. Our Legacy

Category: Apparel, Footwear, Accessories
For: Women, Men
From: Stockholm, Sweden
Values: Craftsmanship, Innovation, Sustainability
Prices: $80-$800

Our Legacy has carved a niche for itself by offering an innovative blend of classic and modern styles.

Widely recognized for its peculiar clothes, the Swedish fashion label broke the stereotypes of “Scandinavian Minimalism”.

The brand prides itself on high-quality craftsmanship, utilizing premium materials.

Over the years, Our Legacy has shown a commitment to sustainability, incorporating eco-friendly materials and their production processes.

Click to check Our Legacy‘s online shop and official website.

3. Stenströms

Category: Basics, Classic, Tailored clothing
For: Women, Men
From: Helsingborg, Sweden
Values: First-class materials, Timeless, Superior craftsmanship
Prices: $100-$500

Stenströms happens to be one of the oldest Scandinavian companies and, therefore, is a brand to consider due to its expertise in the market.

Opening up in the 1880s, Stenströms has since maintained its fine-quality and prestigious designs and offers an extensive range of apparel.

While they remain rooted in tradition, their collections also embrace modern trends, making them relevant to today’s discerning gentleman.

The “Made to Measure” concept also gives you the opportunity to create your own shirt according to your personal measurements and fabric preferences.

Click to check Stenströms‘s online shop and official website.

4. Fjällräven

Category: Outerwear, Sportswear, Bags, Accessories
For: Women, Men, Children
From: Örnsköldsvik, Sweden
Values: Sustainable Design, Materials, and Production
Prices: $50-$750

Fjällräven meaning “The Arctic Fox” in Swedish, is a brand dedicated to outdoor equipment, especially prestigious clothing, and backpacks.

Fjällräven provides a huge collection featuring every item you may need considering the outdoors.

Designed to endure varying outdoor conditions, their range encompasses everything from rugged trekking trousers to versatile jackets and everyday wear.

Their design has practical features such as ample pockets, adaptable materials, and adjustable fits with earthy and neutral color palettes.

While firmly designed for the outdoors, many of Fjällräven’s items have become urban staples thanks to their clean, minimalist Scandinavian designs.

Click to check Fjällräven‘s online shop and official website.

5. ARKET

Category: Basics, Classic, Knitwear, Home goods
For: Women, Men, Children
From: Stockholm, Sweden
Values:  Part of H&M Group, Healthier, Sustainable, Functional
Prices: $20-$200

ARKET is a modern-day fashion and lifestyle brand with Scandinavian roots.

With the slogan of “More beautiful everyday things”, Arket aims to create sustainable, widely accessible, and durable pieces of the utmost quality that last a long time.

The menswear line covers everything from tailoring to casual wear, all characterized by clean lines, muted tones, and attention to detail.

Each garment is created with the idea of versatility in mind, ensuring that pieces can transition across different occasions and settings.

Click to check ARKET‘s online shop and official website.

6. ASKET

Category: Basics, Knitwear
For: Women, Men
From: Stockholm, Sweden
Values: Traceability, Recycled, Minimalist
Prices: $30-$300

Sustainable and slow-fashion brand ASKET takes a unique approach to fashion by emphasizing “less but better.”

Specializing in basics, the brand aims to create essential, high-quality pieces.

Asket provides men with a refined collection of essentials that don’t go out of style.

From perfectly cut T-shirts to tailored shirts and knitwear, each piece is designed to fit seamlessly into the modern man’s wardrobe.

With a clear focus on sustainability, ASKET offers garments that are primarily made from organic and recycled materials.

Click to check ASKET‘s online shop and official website.

7. Tiger of Sweden

Category: Suits, Apparel, Footwear, Accessories
For: Women, Men
From: Uddevalla, Sweden
Values: Modern tailoring, Quality, Innovation
Prices: $200-$900

In the realm of men’s fashion, Tiger of Sweden is known for its excellent tailoring.

The brand has always emphasized sharp silhouettes, precision cuts, and an elegant aesthetic.

Their suits, in particular, are a testament to this, offering a fit that speaks of a deep understanding of the male form and sartorial needs.

However, beyond formal wear, Tiger of Sweden also ventures into more casual territory, providing modern men with a comprehensive wardrobe that aligns with contemporary lifestyles.

From perfectly cut trousers to relaxed knitwear, the brand showcases its ability to cater to both the boardroom and weekend retreats, all the while maintaining its signature Scandinavian sophistication.

Click to check Tiger of Sweden‘s online shop and official website..

8. Nudie Jeans

Category: Denim, Apparel, Accessories
For: Women, Men
From: Gothenburg, Sweden
Values: Sustainability, %100 Organic, Quality, Lifetime free repairs for jeans
Prices: $80-$250

Nudie Jeans has made a name for itself in the fashion industry with its strong emphasis on sustainability and quality denim.

Nudie Jeans’ men’s collection is deeply rooted in a blend of traditional craftsmanship and modern design.

The brand offers a variety of designs, catering to a diverse range of male body types and style preferences.

From slim fits like “Lean Dean” to more relaxed options such as “Steady Eddie,” Nudie caters to both the trend-focused and the classic denim enthusiast.

Beyond jeans, their men’s line also includes denim jackets, shirts, and a selection of organic cotton apparel.

Nudie Jeans encourages consumers to wear and repair rather than discard and replace. For this reason, the brand offers lifetime free repair services for your jeans.

Click to check Nudie Jeans‘ online shop and official website.

9. Oscar Jacobson

Category: Suits, Outerwear, Basics, Accessories
For: Men
From: Borås, Sweden
Values: Timeless Elegance, Craftsmanship, Authenticity
Prices: $150-$1000

Founded in the early 20th century, Oscar Jacobson is a Swedish brand with a long-standing tradition in menswear.

Since 1980 the fashion brand has also been a purveyor of the Royal Court of Sweden.

Oscar Jacobson’s designs are a fusion of traditional British textile heritage and Italian tailoring while integrating modern Scandi design elements.

The outcome is clothing that provides both style and functionality.

Click to check Oscar Jacobson‘s online shop and official website.

8. COS

Category: Basics, Classic, Dresses, Accessories
For: Women, Men, Children
From: Stockholm, Sweden
Values: part of H&M, Sustainability
Prices: $50-$300

COS, which stands for Collection Of Style, focuses on creating timeless pieces rather than chasing fleeting trends.

COS’s men’s collection exudes a sense of understated elegance. Prioritizing form and function, the brand offers a range of menswear that is both stylish and practical.

From structured outerwear to relaxed basics and well-tailored suits, COS addresses various facets of the modern man’s wardrobe.

The brand’s emphasis on neutral tones, innovative materials, and minimalist design ensures that each piece can be effortlessly integrated into existing wardrobes and can stand the test of time.

Click to check COS‘s online shop and official website.

11. J.Lindeberg

Category: Sportswear, Tailored clothing, Casual
For: Women, Men
From: Stockholm, Sweden
Values: Versatility, Modern design
Prices: $80-$500

Created by Johann Lindeberg in 1996, the Stockholm-based brand designs and produces functional sportswear.

Founded in the late 1990s, the brand quickly gained international recognition for its stylish yet functional designs.

With offerings that range from golf attire to casual streetwear and tailored suits, J.Lindeberg embodies a modern, cosmopolitan lifestyle.

Click to check J Lindeberg‘s online shop and official website.

12. Stutterheim

Category: Outerwear, Knitwear, Accessories
For: Women, Men, Children
From: Stockholm, Sweden
Values: Designed in Stockholm, Made in Europe, Minimalist
Prices: $150-$400

Stutterheim brings you high-quality, handmade, and waterproof raincoats and rain boots for all.

Founded in 2010 in Stockholm, Sweden, Stutterheim has been creating attractive yet functional rainwear and outerwear utilizing superior quality materials and skilled craftsmanship.

For the modern man seeking to merge functionality with a stark, minimalist aesthetic, Stutterheim is a beacon.

Their men’s collection offers outdoor apparel that is both practical and stylish, with designs that can seamlessly transition from a rainy countryside to a drizzly urban setting.

Click to check Stutterheim‘s online shop and official website.

13. Eytys

Category: Footwear, Basics, Outerwear, Streetwear, Denim, Accessories
For: Women, Men
From: Stockholm, Sweden
Values: Modernism, Inclusivity, Quality
Prices: $100-$600

Eytys (pronounced “eighties”) is a contemporary fashion brand with exclusive collections of premium-quality shoes and clothing.

When it comes to men’s fashion, Eytys doesn’t shy away from making bold designs.

The brand provides a range of products, from footwear to clothing, that often feature exaggerated shapes, chunky soles, and a play on volumes.

Even though sneakers were their initial claim to fame when the brand was established in 2013, Eytys has since expanded into offering a full range of men’s apparel.

Think oversized denim jackets, wide-legged trousers, and graphic t-shirts. Their men’s line challenges traditional notions of masculinity in fashion, offering pieces that are both functional and avant-garde.

Click to check Eytys‘ online shop and official website.

14. H&M

Category: Apparel, Accessories, Beauty, Home, Footwear, Bags, Jewelry
For: Women, Men, Children
From: Stockholm, Sweden
Values: Affordability, Fast fashion, Cost-conscious
Prices: $5-$200

H&M is the most famous Swedish fashion brand, which is renowned for offering a broad range of clothing and accessories for everyone, regardless of age or style preference.

Within its extensive collection, the men’s segment comprises a range of products from basic essentials, like t-shirts and trousers, to more seasonal and trend-focused items.

The brand frequently updates its inventory, ensuring that the styles stay current with contemporary fashion movements.

In recent years, the brand also has made strides in sustainability with its Conscious Collection, offering eco-friendly choices made from organic or recycled materials.

What’s striking is how they manage to capture the essence of high-end designs and make them accessible to someone on a budget, like me, in my university years.

H&M constantly collaborates with many high-end designers and celebrities, including Karl Lagerfeld, Viktor & Rolf, Jimmy Choo, and Roberto Cavalli, to create exclusive collections at reasonable prices.

Click to check H&M‘s online shop and official website.

15. Sandqvist

Category: Bags, Accessories
For: Women, Men
From: Stockholm, Sweden
Values: Sustainability, Durability, Functional design
Prices: $50-$300

The Sandqvist brand was founded in 2004 by three friends, Anton, Daniel, and Sebastian, a response to the lack of well-crafted, design-led bags that suited the Swedish landscape and urban lifestyle.

Fast forward to today, Sandqvist covers you with a range of bags suitable for all occasions, whether it’s a leather-trimmed canvas backpack for daily commutes or a water-resistant duffel for weekend adventures.

Sandqvist ensures both style and practicality. functionality with traditional craftsmanship.

Sustainability is also at the heart of Sandqvist’s ethos; the brand uses eco-friendly materials like organic cotton and recycled polyester and is committed to ethical manufacturing practices.

Click to check Sandqvist‘s online shop and official website.

16. Whyred

Category: Basics, Tailored clothing, Casual
For: Men
From: Stockholm, Sweden
Values: Modern design, Artistic
Prices: $70-$400

Whyred is a classical Swedish apparel brand created by the designer Roland Hjort.

Making cues from both tailored classics and modern streetwear, the brand caters to the contemporary man.

The fashion brand is characterized by its colorful, clean designs with fine details and preppy aesthetics.

Click to check WhyRed‘s online shop and official website.

17. WeSC

Category: Basics, Sportswear, Accessories
For: Women, men
From: Stockholm, Sweden
Values: Individuality, High-Quality Fabrics
Prices: $40-$150

WeSC (WeAretheSuperlativeConspiracy) is a Swedish fashion brand that emerged in the late 1990s.

The brand, while initially rooted in skateboarding and street culture, has evolved to cater to a wider audience, offering a variety of urban-inspired apparel.

WeSC’s men’s line is characterized by its relaxed and urban vibe, influenced by its skateboarding heritage.

The brand provides an array of clothing options ranging from graphic tees, hoodies, and casual shirts to more tailored pieces like jackets and trousers.

The designs tend to lean towards the casual side, but with an air of modern sophistication, catering to the contemporary man.

Click to check the official store of WeSC‘s online shop and official website.

My other guides on Swedish Fashion

You can browse my other guides for other fashion guides for Sweden to get more inspiration.

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Author

Efe Genit

Efe Genit is a third-generation fashion entrepreneur. For Efe fashion is more than clothing, it is his lifelong passion. He shares insights on timeless elegance, contemporary trends, and everything in between.

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