13 Best German Men’s Clothing Brands

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In this article, I introduce you to 13 German men’s clothing brands that are suitable for all styles.

I welcome you to the world of impeccable style and unmatched quality of German men’s fashion.

From the streets of Berlin to the fashion houses of Munich, German brands offer a unique blend of functionality, minimalism, and avant-garde trends.

I’m Efe, and your guide to global fashion trends with a particular fondness for the precision and craftsmanship of German design,

Today, I am excited to guide you through the fascinating world of German men’s clothing brands.

Whether you’re a style-savvy gentleman or someone looking to refine your wardrobe with a touch of German excellence, this guide is your gateway to discovering German menswear brands.

Without further delay, let’s start.

For a more comprehensive guide, you can also check my 30 German Fashion Brands for Women, Men, and Children.

Further Reading Suggestions: You can also check my guides on

1. JOOP!

Category: Clothing, Accessories, Fragrances
For: Women, Men
From: Hamburg, Germany
Values: Contemporary, Sophisticated, Versatile
Prices: $50-$500

JOOP! is a distinguished fashion and lifestyle brand that is known for its contemporary yet sophisticated aesthetic.

Embracing modernity and sophistication, JOOP! is characterized by its innovative designs, quality materials, and attention to detail.

The brand’s clothing line features everything from formal suits and evening wear to casual attire,

The prestigious brand not only creates modern designs but also produces a great number of unique fragrances.

Click to check JOOP!‘s official website.

2. A Kind of Guise

Category: Clothing, Outerwear, Accessories
For: Women, Men
From: Munich, Germany
Values: Quality, Craftsmanship, Sustainability
Prices: $100-$600

The German label, A Kind of Guise is a creation of its founders Yasar Ceviker and Susi Streich that came into being in 2009.

The brand strives to develop classy designs that are functional at the same time. A kind of Guise creates timeless fashion with ultimate sustainability by using high-quality materials.

The fashion brand releases seasonal collections twice a year and always presents fashion designs for your daily needs.

Click to check A Kind of Guise‘s official website.

3. Marc O’Polo

Category: Clothing, Casual Wear, Accessories, Home Textiles
For: Women, Men, Children
From: Stephanskirchen, Germany
Values: Sustainability, Natural Materials, Modern Casual
Prices: $50-$400

Prominent for its iconic Polo shirts, the Swedish-German label was launched in 1967 in Stockholm, Sweden, by the three friends Rolf Lind, Göte Huss, and the American Jerry O’Sheets.

With headquarters in Bavaria, Germany, and annual sales of more than  €472 million ( approx.  $547 million), Marc O’Polo is among the most successful European clothing brands worldwide.

Marc O’Polo focuses on contemporary casual wear that combines clean, Scandinavian-inspired design with a relaxed, effortless aesthetic.

Click to check Marc O’Polo‘s official website.

4. NewYorker

Category: Clothing, Casual Wear, Accessories, Sportswear, Lingerie
For: Women, Men, Teenagers
From: Braunschweig, Germany
Values: Trendy, Affordable, Youthful
Prices: $10-$100

If you’re looking for trendy, modern, yet affordable clothing with an edge, you have to check out NewYorker.

Their men’s collection captures the pulse of the latest fashion trends and translates them into casual, streetwear and sportswear collections that resonate with a youthful spirit.

Click to check NewYorker‘s official website.

5. Hugo Boss

Category: Suits, Formal Wear, Casual Wear, Fragrances, Accessories
For: Women, Men, Children
From: Germany
Values: Luxury, Elegance, Quality
Prices: $100-$2000

Hugo Boss, often advertised as BOSS, is a German luxury fashion brand renowned for its timeless style and elegance.

The brand is a go-to for those seeking luxurious, well-tailored garments that exude a sense of refined taste and professionalism.

Hugo Boss is synonymous with sophistication in the fashion world, with more than 1100 retail stores worldwide.

Click to check Hugo Boss‘s official website.

6. Jack Wolfskin

Category: Outdoor Apparel, Footwear, Gear
For: Women, Men, Children
From: Idstein, Germany
Values: Sustainability, Durability, Outdoor Adventure
Prices: $50-$300

Jack Wolfskin is one of Germany’s major fashion brands specializing in manufacturing outdoor wear and equipment.

Jack Wolfskin is known for its commitment to sustainability and durability, and the brand caters to outdoor enthusiasts seeking reliable equipment for their adventures.

The Jack Wolfskin is so popular that it is believed no German wardrobe is complete without Jack Wolfskin.

In Jack Wolfskin, you will not only find clothes and accessories; the brand also has a diverse collection of sturdy backpacks, tents, and robust and comfortable hiking footwear.

Click to check Jack Wolfskin (Germany) and Jack Wolfskin (USA)‘s official websites.

7. s.Oliver

Category: Clothing, Casual Wear, Formal Wear, Accessories, Footwear
For: Women, Men, Children
From: Rottendorf, Germany
Values: Accessibility, Versatility, Trend-Conscious
Prices: $30-$200

s.Oliver is a German fashion brand best known for its abundant variety.

s.Oliver’s commitment to quality and affordability makes it a popular choice for families and men seeking fashionable, versatile clothing without a high price tag.

Click to check s.Oliver‘s official website.

8. MCM Worldwide

Category: Clothing, Luxury Bags, Leather Goods, Accessories, Footwear
For: Women, Men
From: Germany
Values: Craftsmanship, Luxury, Innovation
Prices: $300-$2000

MCM (Mode Creation Munich) is a luxury fashion brand rooted in Germany’s rich design heritage.

Known globally for its signature logo-printed material, MCM combines traditional craftsmanship with a modern, bold aesthetic.

The brand’s hallmark is its luxury leather goods, particularly its high-end bags that have become a symbol of global jet-set culture.

Click to check MCM‘s official website.

9. Acronym

Category: Technical Apparel, Urban Wear, High-End Streetwear
For: Men, Women
From: Munich, Germany
Values: Innovation, Functionality, High-Quality Design
Prices: $300-$2000

Acronym was founded in 1994 by Michaela Sachenbacher and Errolson Hugh as a design agency with an aim to create the fusion of fashion with technology to make functional apparel.

Even though the brand does little to no marketing, yet its innovative creations make a statement on their own.

The fashion brand is in high demand, especially among young adults.

The label has also collaborated with other brands like Nike or KHS Tactical Equipment Germany, the manufacturer of Germany’s special forces equipment.

Click to check Acronym‘s official website.

10. Tom Tailor

Category: Clothing, Casual Wear, Accessories
For: Women, Men, Children
From: Hamburg, Germany
Values: Trendy, Casual, Affordable
Prices: $20-$150

Tom Tailor is a well-known brand in the realm of casual fashion, offering a wide range of trendy and comfortable clothing and accessories for men of all ages.

The brand stands out for its relaxed and easy-going styles that cater to everyday lifestyles.

With a focus on contemporary trends, Tom Tailor ensures that its collections are up-to-date, making fashion accessible and enjoyable for a broad audience.

Click to check Tom Tailor‘s official website.

11. Hessnatur

Category: Basics, Casual, Loungewear, Knitwear, Outerwear, Accessories
For: Women, Men, Children
From: Butzbach, Germany
Values: Organic, Sustainable, Eco-Friendly, Ethical Production
Prices: $40-$250

Hessnatur is a pioneering brand in the sustainable fashion industry.

The brand offers a range of organic clothing and provides a variety of eco-friendly accessories.

Hessnatur is committed to using sustainable and organic materials, ensuring ethical production practices.

Hessnatur is ideal for those who seek to make environmentally responsible choices without compromising on style and comfort.

Click to check Hessnatur‘s online shop and official website.

12. Adidas

Adidas is the most well-known brand for sports shoes and sportswear. From Adidas’s Instagram.

Category: Sportswear, Casual Wear, Footwear, Accessories
For: Women, Men, Children
From: Germany
Values: Innovation, Sustainability, Performance
Prices: $20-$250

Adidas is famous for its premium quality sports shoes, clothing, and accessories.

Adidas is a German sportswear manufacturer founded in 1924 by the Dassel Brothers (Adolf & Rudolf Dassler).

Adidas was formerly known as the Dassler Brothers Shoe Factory (Gebrüder Dassler Schuhfabrik) but was renamed later in 1949 to the now-famous Adidas.

In 1949, after the collapse of the brothers’ relationship, Adolf created Adidas while Rudolf founded Puma, becoming each other’s major business rivals.

Due to the company’s major success, Adidas has now grown into Europe’s biggest sportswear manufacturer and second-largest in the world after Nike.

Besides that, Adidas is the parent company of the famous sportswear brand Reebok and the Austrian fitness technology Runtastic.

Click to check Adidas (Germany) and Adidas (USA)‘s official websites.

13. Puma

Puma is another sportswear giant. From Puma‘s Instagram

Category: Sportswear, Casual Wear, Footwear, Accessories
For: Women, Men, Children
From: Germany
Values: Innovation, Performance, Style
Prices: $30-$200

Puma is internationally known for its impeccable and prestigious casual and athletic footwear, shoes, apparel, and sports equipment. 

Puma is a globally known fashion brand that was founded in 1948 by Rudolf Dassler after separating from his brother Adolf Dassler, who founded Adidas.

The company is a workplace with more than 13.000 employees and delivers its products to more than 120 countries, thus making it the third-largest sportswear manufacturer in the world.

Puma has truly come close to its predecessor, Adidas.

Click to check Puma (Germany) and Puma (USA)‘s official websites.

My Other Guides on Germany

You can read my other guides on Germany by clicking on the links below.

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Efe Genit

Efe Genit is a third-generation fashion entrepreneur. For Efe fashion is more than clothing, it is his lifelong passion. He shares insights on timeless elegance, contemporary trends, and everything in between.

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