30 German Fashion Brands: The Art of German Dressing

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In this guide, I will review 30 German Clothing Brands that are dominating the fashion scene.

My parents were fashion designers. In our house, they always had this huge pile of world fashion magazines they looked to inspire themselves with their new designs.

Among those fashion magazines, German Otto’s thick brochure was my favorite. For this reason, German Fashion is one of my favorites.

Now let me help you to take a closer look at German fashion…

If you want a more specific guide, you can also check my guides on

1. Hugo Boss

Category: Suits, Formal Wear, Casual Wear, Fragrances, Accessories
For: Women, Men, Children
From: Germany
Values: Luxury, Elegance, Quality
Prices: $100-$2000

With a strong global presence, Hugo Boss has established itself as a major player in the luxury fashion market.

The fashion brand is known for its clean, precise aesthetics and a commitment to quality that extends across all its product lines.

Beyond clothing, Hugo Boss also excels in creating high-end fragrances, watches, and leather accessories.

Their fragrances have become popular for their bold and distinctive scents, while their watches and leather goods are prized for their quality and design.

Click to check Hugo Boss‘s official website.

2. MCM Worldwide

Category: Clothing, Luxury Bags, Leather Goods, Accessories, Footwear
For: Women, Men
From: Germany
Values: Craftsmanship, Luxury, Innovation
Prices: $300-$2000

MCM (Mode Creation Munich) is a luxury fashion brand rooted in the rich design heritage of Germany.

If you’re looking for leather luxury goods, MCM is your go-to.

The brand’s hallmark is its luxury leather goods, particularly its high-end bags that have become a symbol of global jet-set culture.

MCM also offers an exclusive range of men’s and women’s apparel and heavenly perfumes.

Click to check MCM‘s official website.

3. Escada

Category: Luxury Clothing, Accessories, Fragrances
For: Women
From: Munich, Germany
Values: Elegance, Luxury, Quality
Prices: $200-$2000

Escada is renowned for its luxurious and elegantly crafted fashion line.

The brand is particularly celebrated for its exquisite evening wear, elegant suits, and beautifully tailored dresses that cater to a discerning clientele.

Escada’s commitment to exceptional quality and luxury is evident in every piece, from lavish garments to its sophisticated fragrances.

Escada sells in 80 countries, including elite Beverly Hills, New York City, London, Tokyo, Paris, and Milan.

Click to check Escada‘s official website.

4. JOOP!

Category: Clothing, Accessories, Fragrances
For: Women, Men
From: Hamburg, Germany
Values: Contemporary, Sophisticated, Versatile
Prices: $50-$500

JOOP! is a distinguished fashion and lifestyle brand that is known for its contemporary yet sophisticated aesthetic.

The brand offers a wide range of products for both women and men, including stylish clothing, elegant accessories, and distinctive fragrances.

The prestigious brand not only creates modern designs but also produces a great number of unique fragrances.

Click to check JOOP!‘s official website.

5. Jil Sander

Category: Luxury Clothing, Accessories, Footwear
For: Women, Men
From: Hamburg, Germany
Values: Minimalism, Elegance, Quality
Prices: $200-$2000

Jil Sander is a luxury fashion brand founded by the German fashion designer Jil Sander in 1968 in Hamburg, Germany, with headquarters located in Milan, Italy.

The fashion house presents high-street ensembles of premium quality and minimalistic designs.

It expresses its artistic and modern creations through an enormous collection ranging from clothing, footwear, fragrances, and accessories for men and women.

Jil Sander serves worldwide by operating more than 44 stores around the globe, including fashion hot spots like Berlin, Zurich, Paris, Milan, New York, and Chicago.

Click to check Jil Sander‘s official website.

6. Jack Wolfskin

Category: Outdoor Apparel, Footwear, Gear
For: Women, Men, Children
From: Idstein, Germany
Values: Sustainability, Durability, Outdoor Adventure
Prices: $50-$300

Jack Wolfskin is one of Germany’s major fashion brands specializing in manufacturing outdoor wear and equipment.

Jack Wolfskin will cover all your apparel and equipment needs if you’re planning an exploration trip out in nature.

The Jack Wolfskin is so popular that it is believed no German wardrobe is complete without Jack Wolfskin.

The brand was founded in 1981 by Ulrich Dausien in one of Germany’s major cities, Frankfurt am Main, and has evolved ever since into one of the biggest manufacturers of outdoor supplies and sports equipment.

In Jack Wolfskin, you will not only find clothes and accessories; the brand also has a diverse collection of sturdy backpacks, tents, and robust and comfortable hiking footwear.

Click to check Jack Wolfskin (Germany) and Jack Wolfskin (USA)‘s official websites.

7. Ulla Popken

Category: Plus Size Clothing, Casual Wear, Formal Wear, Accessories
For: Women
From: Rastede, Germany
Values: Inclusivity, Fashion-Forward, Comfort
Prices: $30-$150

Ulla Popken stands as a champion of plus-size fashion, offering a wide range of stylish and comfortable clothing for women.

Embracing the philosophy of inclusivity and body positivity, the brand is dedicated to plus-size individuals who seek quality and style.

The brand’s collection includes everything from everyday casual wear to elegant formal attire, ensuring that women of all sizes have access to the latest trends and designs.

Today, Ulla Popken has more than 320 stores across Europe and provides a biweekly catalog in the United States.

Click to check Ulla Popken (Europe) and Ulla Popken (USA)‘s official websites.

8. Marc O’Polo

Category: Clothing, Casual Wear, Accessories, Home Textiles
For: Women, Men, Children
From: Stephanskirchen, Germany
Values: Sustainability, Natural Materials, Modern Casual
Prices: $50-$400

Prominent for its iconic Polo shirts, the German-Swedish fashion label was launched in 1967 in Stockholm, Sweden, by the three friends Rolf Lind, Göte Huss, and the American Jerry O’Sheets.

With headquarters in Bavaria, Germany, and annual sales of more than  €472 million ( approx.  $547 million), Marc O’Polo is among the most successful European clothing brands worldwide.

Marc O’Polo focuses on contemporary casual wear that combines clean, Scandinavian-inspired design with a relaxed, effortless aesthetic.

Click to check Marc O’Polo‘s official website.

9. Tom Tailor

Category: Clothing, Casual Wear, Accessories
For: Women, Men, Children
From: Hamburg, Germany
Values: Trendy, Casual, Affordable
Prices: $20-$150

Tom Tailor is a quite popular clothing brand in Europe, with its main markets in Germany, Switzerland, Austria, France, and the Benelux countries.

Tom Tailor’s clothing is a great option for budget-friendly, sustainable clothing.

Click to check Tom Tailor‘s official website.

10. s.Oliver

Category: Clothing, Casual Wear, Formal Wear, Accessories, Footwear
For: Women, Men, Children
From: Rottendorf, Germany
Values: Accessibility, Versatility, Trend-Conscious
Prices: $30-$200

s.Oliver is a German fashion brand best known for its abundant variety.

The successful fashion brand’s name was inspired by the famous Charles Dickens novel Oliver Twist, adding a “Sir” to it to pay tribute to the London fashion scene as most successful gentlemen also featured “Sir” in their names.

Known for its approachable fashion, s.Oliver caters to a wide range of customers, providing options for casual everyday wear as well as more formal occasions.

The brand’s collections are characterized by their wearability, trend-conscious designs, and an appealing mix of classic and modern elements.

Click to check s.Oliver‘s official website.

11. Otto

Category: Online Retail, Clothing, Electronics, Home Goods
For: Women, Men, Children
From: Hamburg, Germany
Values: Diversity, Accessibility, Customer Focus
Prices: $10-$1000

There is no German who isn’t familiar with this giant. 

A personal anecdote – Otto was also popular around Europe in the 1980s. Even in Turkey, we regularly bought Otto’s catalog.

My parents were in the textile business at that time, and they used Otto’s catalog to follow recent fashion trends in Germany.

Otto is probably the most famous shopping catalog publisher and online shop in Germany. 

Otto features countless European and international brands like Puma, Adidas, Kangaroo, Levi’s, Tommy Hilfiger, Calvin Klein, and the list goes on.

Besides global brands, it also offers affordable, budget-friendly clothing, electronics, furniture, home-décor and home necessities, footwear, cosmetics, toys, and accessories.

Basically, Otto is a digital shopping mall with everything under one roof.

Click to check Otto‘s official website.

12. NewYorker

Category: Clothing, Casual Wear, Accessories, Sportswear, Lingerie
For: Women, Men, Teenagers
From: Braunschweig, Germany
Values: Trendy, Affordable, Youthful
Prices: $10-$100

If you’re looking for trendy, modern, yet affordable clothing with an edge, you have to check out NewYorker.

From everyday basics to more statement pieces, NewYorker provides a variety of styles that align with current fashion movements.

With over 1000 branches in 40 countries worldwide, NewYorker’s commitment to affordability makes it a popular choice among younger shoppers.

Click to check NewYorker‘s official website.

13. Adidas

Adidas is the most well-known brand for sports shoes and sportswear. From Adidas’s Instagram.

Category: Sportswear, Casual Wear, Footwear, Accessories
For: Women, Men, Children
From: Germany
Values: Innovation, Sustainability, Performance
Prices: $20-$250

Adidas is famous for its premium quality sports shoes, clothing, and accessories.

Adidas is a German sportswear manufacturer founded in 1924 by the Dassel Brothers (Adolf & Rudolf Dassler).

Adidas was formerly known as the Dassler Brothers Shoe Factory (Gebrüder Dassler Schuhfabrik) but was renamed later in 1949 to the now-famous Adidas.

In 1949, after the collapse of the brothers’ relationship, Adolf created Adidas while Rudolf founded Puma, becoming each other’s major business rivals.

Due to the company’s major success, Adidas has now grown into Europe’s biggest sportswear manufacturer and second-largest in the world after Nike.

Besides that, Adidas is the parent company of the famous sportswear brand Reebok and the Austrian fitness technology Runtastic.

Click to check Adidas (Germany) and Adidas (USA)‘s official websites.

14. Puma

Puma is another sportswear giant. From Puma‘s Instagram

Category: Sportswear, Casual Wear, Footwear, Accessories
For: Women, Men, Children
From: Germany
Values: Innovation, Performance, Style
Prices: $30-$200

Puma is internationally known for its impeccable and prestigious casual and athletic footwear, shoes, apparel, and sports equipment. 

Puma is a globally known fashion brand that was founded in 1948 by Rudolf Dassler after separating from his brother Adolf Dassler, who founded Adidas.

The company is a workplace with more than 13.000 employees and delivers its products to more than 120 countries, thus making it the third-largest sportswear manufacturer in the world.

Puma has truly come close to its predecessor, Adidas.

Click to check Puma (Germany) and Puma (USA)‘s official websites.

15. A kind of Guise

Category: Clothing, Outerwear, Accessories
For: Women, Men
From: Munich, Germany
Values: Quality, Craftsmanship, Sustainability
Prices: $100-$600

A kind of Guise is a contemporary fashion label known for its emphasis on quality, craftsmanship, and sustainable production.

Offering a range of clothing and accessories for both women and men, the brand combines classic styles with a modern twist.

Characterized by its attention to detail and use of high-quality materials, A Kind of Guise focuses on producing durable and timeless pieces.

The brand’s collections are crafted in Germany, ensuring ethical production practices and supporting local craftsmanship.

Click to check A Kind of Guise‘s official website.

16. GmbH

Category: Chic, Streetwear, Outerwear, Basics, Accessories
For: Women, Men
From: Berlin, Germany
Values: Sustainability, Innovation, Cultural Diversity
Prices: $150-$600

Inspired by Berlin’s funky community and colorful street culture, GmbH was created in 2016 by photographer Benjamin Alexander Huseby and Turkish fashion designer Serhat Isik.

With both of them having immigrant backgrounds, they often incorporate political issues in their collections while fusing them with club aesthetics and workwear elements.

GmbH presents a wide range of unique apparel, footwear, and accessories for both men and women.

GmbH‘s official website.

17. Karl Lagerfeld

Category: Luxury Clothing, Accessories, Footwear
For: Women, Men
From: Paris, France (Founder originally from Germany)
Values: Iconic Style, Luxury, Creativity
Prices: $50-$1000

Karl Lagerfeld is a huge name in the fashion design industry.

With the creation of his luxury designer brand in 1984, Karl Otto Lagerfeld climbed up the ladder of success even higher.

The already highly successful German fashion designer, artist, creative director, caricaturist, and photographer has been working as the creative director for the Italian fashion giant Fendi since 1965 and also for the famous French fashion house Chanel from 1983 until his death.

His signature look of white hair tied in a ponytail, pitch-black sunglasses, black fingerless gloves, black suit, and starched, high, detachable shirt collars always made a statement during any public appearance.

Click to check Karl Lagerfeld‘s official website.

18. Lala Berlin

Category: Contemporary Clothing, Knitwear, Accessories, Footwear
For: Women
From: Berlin, Germany
Values: Urban Elegance, Quality, Modernity
Prices: $100-$500

Lala Berlin has made a name for itself in the fashion world with its unique blend of urban elegance and contemporary design.

Specializing in women’s fashion, Lala Berlin is renowned for its high-quality knitwear, stylish clothing, and chic accessories.

The brand captures the essence of Berlin’s dynamic and avant-garde spirit, offering collections that are both modern and sophisticated.

Click to check LalaBerlin‘s official website.

19. Belle Ikat

Category: Sustainable Fashion, Ethical Clothing, Accessories
For: Women
From: Berlin, Germany
Values: Sustainability, Artisan Craftsmanship, Cultural Heritage
Prices: $50-$300

Belle Ikat is a Germany-based clothing brand that creates high-quality feminine pieces with beautiful patterns and prints of rich color palettes.

Belle Ikat is known for its use of ikat, a textile dyeing technique that results in vibrant patterns of rich cultural heritage.

Their collections consist of mostly bohemian-style garments utilizing natural textiles, especially Silk Road handwoven Ikat.

Each piece in the Belle Ikat collection is a celebration of artisan craftsmanship, showcasing intricate designs and unique patterns that are both timeless and elegant.

Click to check Belle-Ikat’s official website.

20. Dorothee Schumacher

Category: Chic, Casual, Dresses, Knitwear, Basics, Accessories
For: Women
From: Mannheim, Germany
Values: Femininity, Sophistication, Empowerment, High-Quality Materials
Prices: $150-$700

Edgy, elegant, contemporary- Dorothee Schumacher keeps making sophisticated, feminine creations for its valued customers.

Initially starting as a Germany-based T-shirt designer in 1989, the fashion house quickly expanded internationally, with its most recent showroom in New York City.

Dorothee Schumacher’s playful collections convey a vision of the timeless elegance of femininity.

Its beautiful everyday aesthetic and appealing proportions truly make it an instantly cool fashion statement for style-conscious women.

Click to check Dorothee Schumacher‘s official website.

21. Buffalo

Category: Footwear, Fashion Accessories
For: Women, Men
From: Hochheim am Main, Germany
Values: Trendy, Bold, Individualistic
Prices: $50-$300

Buffalo is a German fashion brand mostly known for its shoes, especially in Europe.

Buffalo’s fame increased significantly with its platform shoes.

Buffalo’s 10cm platform model (1310-2) reached sky-rocketing popularity after the British girl band (The Spice Girls) wore the brand designs. 

Besides manufacturing good-quality footwear of all kinds, Buffalo also produces different kinds of excellent-quality bags and backpacks.

Click to check Buffalo‘s official website.

22. Living Crafts

Category: Basics, Casual, Loungewear, Sleepwear, Knitwear, Underwear
For: Women, Men, Children
From: Selbitz, Germany
Values: Organic, Sustainable, Eco-Friendly, Fair Trade
Prices: $30-$200

Living Crafts is a unique German fashion label that focuses on the production of sustainable yet trendy designs with the use of premium quality, chemical-free, and naturally obtained materials.

Besides creating organic fashion, Living Crafts takes it even a step further and uses 100% wind power during its production procedures.

Living Crafts displays a beautiful range of eco-friendly, modern apparel for men, women, children, and babies, as well as accessories and home items.

Click to check Living Crafts‘ official website.

23. Closed

Category: Clothing, Denim, Accessories
For: Women, Men
From: Hamburg, Germany
Values: Quality, Sustainability, Timeless Design
Prices: $100-$500

Closed is a Hamburg-based fashion brand that started as a denim brand back in 1978.

The three friends Til Nadler, Gordon Giers, and Hans Redlefsen had the idea to collaborate in a vision to create high-quality, sophisticated fashion that remains sustainable in every aspect.

Closed offers a great variety of stylish apparel for men, women, and children.

Besides that, Closed provides exclusive shoes and accessories to bring your outfit to the next level.

Their high-quality jeans lines are best known for their signature “X-Pockets” that create an innovative and fresh touch to jean designs.

Click to check Closed‘s official website.

25. Mandala

Category: Yoga Wear, Sportswear, Loungewear, Accessories
For: Women
From: Munich, Germany
Values: Eco-Friendly, Sustainable, Ethical Production, Organic Materials
Prices: $40-$180

The founder of Yoga label Mandala Prieger, has a successful history of working for various German labels and holding the position of Head Designer for MCM.

With the idea of making use of eco-friendly materials, Mandala has evolved and is still growing further into a sustainable production chain.

Mandala presents exciting collections of yoga wear fused with everyday elements to create a versatile look that can be switched up for different purposes.

Click to check Mandala‘s official website.


From Goetze’s Instagram

Category: Menswear, Contemporary Clothing
For: Men
From: Berlin, Germany
Values: Innovation, Quality, Timeless Design
Prices: $100-$500

Goetze is a high-street German fashion brand founded by Sissy Goetze and offers exclusive men’s wear with shirts as its center of attention.

Goetze combines formal men’s wear with elements of everyday factors, as well as sports and casual apparel, to create unique designs to highlight their customers’ personalities.

Every Goetze’s collection is crafted with utmost attention to detail utilizing high-quality materials and created by extracting inspiration from leisure, different lifestyles, and art.

Click to check GOETZE‘s official website.

27. Ashley Marc Hovelle

Category: Sustainable Fashion, Ethical Clothing, Accessories
For: Women
From: Berlin, Germany
Values: Sustainability, Artisan Craftsmanship, Cultural Heritage
Prices: $50-$300

Ashley Marc Hovelle is a Berlin-based clothing brand highlighting simplistic yet stylish, eye-catching men’s wear since its launch in 2009.

The designer brand gained great success and popularity with its high-quality and inventive designs featuring complimenting patterns, prints, and embroideries.

The brand’s collections sell to over 30 countries and are available in some of the best stores around the globe.

Click to check Ashley Marc Hovelle‘s official website.

28. Frisur

Category: Contemporary Clothing, Accessories
For: Women, Men
From: Berlin, Germany
Values: Timeless Design, Sustainability, Quality
Prices: $50-$300

Frisur, which is the German word for “Hairstyle”, was launched in Berlin by the two friends Thies Meyer and Stephan Sunder-Plassmann.

The brand offers a huge assortment of casual wear for men and women of high-quality natural material.

Click to check Frisur‘s official website.

My Other Guides on Germany

You can read my other guides on Germany by clicking on the links below.

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Efe Genit

Efe Genit is a third-generation fashion entrepreneur. For Efe fashion is more than clothing, it is his lifelong passion. He shares insights on timeless elegance, contemporary trends, and everything in between.

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