9 Swedish Children’s Clothing Brands: Playful and Scandinavian

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Let me help you discover 9 Swedish children’s and baby clothing brands that stand out for their commitment to sustainability, quality, an-d playful design.

If you are looking for kid’s clothes that don’t just look good but also reflect a deep-rooted ethos of environmental responsibility and child-centered fashion, Sweden offers excellent options.

Let’s start.

For a more comprehensive guide, you can also check my 45 Swedish Fashion Brands for Women, Men and Children.

Further Reading Suggestions, my guides on

1. H&M

Category: Apparel, Accessories, Beauty, Home, Footwear, Bags, Jewelry
For: Women, Men, Children
From: Stockholm, Sweden
Values: Affordability, Fast fashion, Cost-conscious
Prices: $5-$200

H&M is the most renowned Swedish fashion brand and its children’s lines offer a diverse range of clothing for kids of all ages, from infants to teenagers.

The brand’s kids’ collections have playful designs and comfortable fabrics as well as being affordable.

Although, H&M can be labeled as a fast fashion brand, in recent years, the brand also has made strides in sustainability, offering eco-friendly choices made from organic or recycled materials.

Click to check the official store of H&M.

2. Mini Rodini

Category: Basics, Outerwear, Knitwear, Swimwear, Accessories, Sportswear, Loungewear, Sleepwear
For: Children (plus few adult clothing)
From: Stockholm, Sweden
Values: Organic, Recycled, Eco-Friendly, Ethical Production
Prices: $30-$150

Mini Rodini is a sustainable children’s fashion with playful designs.

Mini Rodini offers a broad range of clothing produced with organic and recycled materials such as GOTS certified organic cotton, recycled polyester, and soft TENCEL™ Lyocell.

The children’s fashion brands’ core value is to produce high-quality, stylish, and environmentally responsible clothing by reducing compromising social and environmental aspects of their production.

Mini Rodini also has second hand shops throughout Sweden.

Click to check Mini Rodini‘s online shop and official website.

3. Polarn O. Pyret (PO.P)

Category: Basics, Outerwear, Knitwear, Accessories, Sportswear, Loungewear, Underwear
For: Children (plus few adult clothing)
From: Stockholm, Sweden
Values: Organic, Sustainable, Ethical Production, Durability, Children Safety
Prices: $20-$200

Polarn O. Pyret (also known as PO.P.), is Swedish children’s clothing with an unwavering commitment to quality, sustainability, and timeless design.

Polarn O. Pyret aims to make sure that every piece is designed with the well-being of children and the planet in mind.

While using organic materials and ethical manufacturing practices, Polarn O. Pyret’s clothing is durable and the brand encourages a culture of passing down clothes from one child to another.

Additionally, children’s safety is very important PO.P. all their clothing must receive the highest rating in their design and test systems to be sold.

Click to check Polarn O. Pyret‘s online shop and official website.

4. Lindex

Category: Basics, Denim, Dresses, Underwear, Maternity, Accessories, Loungewear
For: Women, Children, Maternity
From: Gothenburg, Sweden
Values: Sustainability, Women’s Empowerment, Ethical Production
Prices: $15-$100

Lindex catering to women and children presents a curated kids collection that spans from everyday basics and comfortable loungewear to elegant children dresses.

Lindex is not a children’s fashion, started as a lingerie fashion brand, Lindex aims to support women in all stages of their life by their collection designed for women and their loved children.

Click to check Lindex‘s online shop and official website.

5. Hanna Andersson

Category: Basics, Outerwear, Sleepwear, Swimwear, Underwear, Loungewear, Accessories
For: Children, Women, Men
From: Portland, Oregon, USA (Founder is Swedish)
Values: Made Responsibly , Made to Play, Made to Last
Prices: $20-$150

Hanna Andersson founded by Gun Denhart on Scandinavian principles of iconic design that marries form and function and a genuine commitment to sustainability.

Renowned for its soft, organic cotton and enduring quality, Hanna Andersson offers sustainability with very affordable and reasonable prices.

What I like about Hanna Andersson is their matching clothes designed for all members of your family and their attitude of seeing family as one piece.

Click to check Hanna Andersson‘s online shop and official website.


Category: Basics, Dresses, Outerwear, Sleepwear, Underwear, Accessories
For: Children, Women
From: Gothenburg, Sweden
Values: Organic Cotton, Eco-Friendly, Ethical Production
Prices: $20-$80

Whether it’s the soft touch of their sleepwear or the durable charm of their outerwear, DUNS Sweden offers a sustainable choice for those who value ethical production and environmental responsibility alongside innovative design.

DUNS Sweden offers organic, unique, colorful, unisex, children and baby clothes always made with 100% GOTS Certified Organic cotton.

The other clothing brand produced by DUNS is “More Than a Fling”

Click to check DUNS Sweden‘s online shop and official website.

7. Villervalla

Category: Basics, Outerwear, Knitwear, Sleepwear, Swimwear, Accessories
For: Children
From: Gothenburg, Sweden
Values: Inclusivity, Comfort, Durability, Ethical Production
Prices: $15-$100

A beacon of playful and inclusive children’s fashion, Villervilla offers comfortable designs with all colors of the rainbow.

This brand offers a wide range of clothing items, including durable basics, cozy outerwear, soft knitwear, comfortable sleepwear, and fun swimwear, all designed to support children in their daily adventures.

Villervilla has collections from newborn to 12 years olds and the majority of their collection is organic and Oeko-Tex certified.

Click to check Villervalla‘s online shop and official website.

8. Maxomorra

Category: Basics, Sleepwear, Outerwear, Swimwear, Accessories
For: Children
From: Älmhult, Sweden
Values: Organic, Sustainable, Ethical Production, Colorful Designs
Prices: $20-$90

Maxomorra, founded in the lush landscapes of Älmhult, Sweden, brings a burst of joy and color to children’s fashion with its commitment to sustainability and playful designs.

The kids’ fashion brand believes that everyday wear is a canvas of fun and imagination and offers eye-catching prints and colors.

Maxomorra ensures that every piece of clothing is made from organic materials, minimizing its impact on the planet while providing safe and soft garments for children.

Click to check Maxomorra‘s online shop and official website.

9. I dig denim

Category: Denim, Basics, Outerwear, Accessories
For: Women, Men, Children
From: Gothenburg, Sweden
Values: Sustainability, Quality, Modern Aesthetic
Prices: $40-$200

If you are looking for cool designs for your children, I believe I Dig Denim is the best choice.

I Dig Denim offers Scandinavian adult denim and modern basics not just for you but also for your children.

I Dig Denim also commits to responsible production practices and sustainability. In 2011, I Dig Denim became the first GOTS certified children’s brand in Scandinavia.

Click to check I Dig Denim‘s online shop and official website.

My other guides on Swedish Fashion

You can browse my other guides for other fashion guides for Finland to get more inspiration.

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Efe Genit

Efe Genit is a third-generation fashion entrepreneur. For Efe fashion is more than clothing, it is his lifelong passion. He shares insights on timeless elegance, contemporary trends, and everything in between.

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